JP Narowski is the CEO of KarmaCRM (https://www.karmacrm.com/) 🕒 Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 0:25 – How KarmaCRM has been built as a niche CRM for professional speakers 0:45 – Why the average customer pays around $50 per month 1:20 – How he launched the company in 2011 1:30 – Why they are doing around $30k in MRR right now 1:45 – How they've grown 50% year over year 1:55 – Why they've grown with just $100k in outside funding 3:20 – How they've scaled to a team of 4 full-time employees 4:00 – Why they landed their first customers through organic channels 4:40 – How they target a CAC of $300 with payback in 6 months 5:30 – Why speakers love their pre-populated email templates and language within the product 6:15 – How they've gotten to 5% gross logo churn per month 7:10 – Why they assume an LTV of $1k over 20 months 7:35 – How they are looking to scale their business with partnerships 9:15 – Why they are looking to publish more content around the speaking niche 9:55 – How he views the future of the company 10:40 – Why he is using his free time to run a family eCommerce business 11:20 – How he would view a $500k acquisition offer 11:55 – The Famous 5
Adam and Jeannie interview karmaCRM founder John-Paul Narowski about smarter ways to manage and nurture customer relationships. Enhancing customer relationships with tech If you’ve user Customer Relationship Management (CRM) software before, then you may know these systems tend to be either lacking the features you need or overcomplicated with features you don’t. Either way, leaders find themselves investing in tools they’re not using to their best potential. “We paid for these tools and I see him putting a sticky note on his monitor…” -JP Narowski Today’s guest, John-Paul (JP) Narowski found himself in a similar situation with his own company, so he set out to create his own CRM tools. Bearing all the common challenges and pitfalls in mind, JP created karmaCRM for a customer-centric approach at managing relationships. But it’s not just about which tools you use. It’s about how you use them, and whether or not you’re committed. “If you had the right commitment…you would make that system work.” -JP Narowski In this episode, JP helps us understand how to better approach CRM as a means to build and nurture relationships, to stay committed to the system, and to integrate it into a customer-focused culture. Are you new to CRM, or just tired of investing in tools that don’t really help the way you expected? Listen in to learn how to make CRM work for you, once and for all! Interview Highlights What inspired John-Paul to create karmaCRM? [2:40] How does John-Paul go about putting the “R” back in CRM, and what does that mean to him? [5:20] How can startups and entrepreneurs approach customer service when they’re not sure who their customers are? [10:15] What can leaders do to overcome lack of commitment to using CRM and related tools? [13:30] John-Paul sums up how CRM will evolve to better assist businesses and leaders in the future. [17:30] About our guest John-Paul Narowski has been bootstrapping businesses since he was 16. His years of startup experience have made him into a full-stack developer, globalization junkie, and serial entrepreneur. Devoted to passionate entrepreneurship and growing businesses for the common good, JP founded karmaCRM, a simple web-based CRM built with small businesses in mind. Connect with John-Paul Linkedin Twitter karmaCRM Related Content 360Connext® post, Which Comes First? Customer Experience or Sales? Customers That Stick® post, Interview: GetApp’s Top 25 Customer Service Apps Episode 237: Peter Friedman, Customer Service Messaging Apps Episode 246: Chase Clemons, Basecamp’s Customer Service Ethic We’re on C-Suite Radio! Check it out for more great podcasts Sponsor message: Start creating a successful CX strategy Are you ready to build a customer experience strategy on a solid foundation for the long term? We’re shattering the top 5 CX strategy myths in our latest evergreen webinar. You will learn: How to avoid the 5 so-called “Customer Experience Strategies” that aren’t strategies at all What drives a winning customer experience strategy and examples of companies that “get it” How to create a foundation for a customer experience strategy that works for the long term Join Jeannie at a time that works for you for some serious mythbusting and a head start on creating a customer experience strategy that works! Sign Me Up! Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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