John Williams is a consultant to broadcasters, and found and owner of The Ideas Lab London. Williams started his career as an animation software developer. He became Digital Media CTO at a European startup incubator before moving to head up a media technology consultancy team at Deloitte. Williams's first book, "Screw Work Break Free: How to launch your own money-making idea in 30 days," was published in 2016. His second book, "F**k Work, Let's Play: Do What You Love and Get Paid for It," was published in 2020.