Having worked in business management (including retail) for over 25 years, Jonny Ross understands the needs of business owners. He has a proven track record in SEO, social media, website design and website development, including experience of successfully unlocking Google penalties. Jonny is also an established SEO and social media speaker and trainer and was recently listed as one of Business Insider’s “42 under 42” business leader rising stars.
We're starting Episode 5 with some of the highlights that caught our eye at Food Matters Live and EMEX last week before we chat with Jonny Ross of Digital Marketing agency Fleek Marketing. Johnny tells us why getting visitors engaged in your stand starts way before they hit the trade show floor, and gives you some tips on how to make it happen! Enjoy the show. 
Marketing Scoop Episode 20 is an SEO special where we’ll be looking at the latest digital marketing news as well as drilling down into specific, actionable organic search strategies. Joining our hosts David Bain & Judith Lewis and 2 SEO experts. Jonny Ross is Founder of Fleek Marketing, and is an SEO, digital marketing and social media consultant, speaker and trainer. He has worked with clients ranging from SMEs and start-ups, B2C and e-commerce companies, B2B professional services and corporates, through to independent schools, colleges and leading UK business schools. Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency working with big and small brands across the US. In late 2008 Arsen started off as an SEO consultant, hired his first employee in late 2009 and formed TopHatRank.com LLC in August of 2010. In this episode we’re focusing on one key topic - Google killing Google+ Covering topics such as: Did Google+ really deserve to die? What Google+ get wrong? Why it is closing down? What impact will closing it down have on marketers? What social sources will Google be using instead now? Do Google need to be using social sources? What should marketers be doing with social media now to positively impact their SEO efforts?
Jonny Ross was recognised by the Yorkshire Business Insider as a top business person in their “42 under 42”. He actually started by retailing eyewear. In ’99, Jonny Ross set up the leading Sunglasses site on the internet. They were at the top of the Google rankings for many keywords and sales were phenomenal. For many years they maintained their leadership position. Until 2004. When their sales dropped off like a stone. They had been pushed down to page 7 or 8 of Google. They spent lots of money with digital agencies. This was the Google Slap. Or Google Penalty. Jonny eventually found an expert from New York who identified around 20 issues they were following, which the previous SEO agencies had not addressed. So what type of thing was he doing? Hiding text. White text on a white background with loads of keywords. At the time everyone was doing it and being encouraged to do it by SEO agencies. Digital marketing was always a passion for Jonny. He self-taught himself. He wins clients through his knowledge and experience. He used his frustration with the SEO industry in that they weren’t helping people overcome these problems. So Jonny set out to do so. Five years ago Jonny started his own consultancy. He believed in himself. He believed he could do it. His skills came from retail experience, from bring n buy sales at age 7, to being a director of an eyewear business. So how would Jonny Ross advise us about steps we should be taking in the next 100 days? SEO. Jonny advises to take it back a step. There are a lot of things you can do with SEO, but for the majority of businesses, Jonny advise they start be examining the following… Work out what they are trying to achieve? Who are they trying to target? What are your business goals and marketing goals? Write down the measurable goals How many clients do you need? How many products do you need to sell? What is the average value of those services? Who are the best people to buy those services? Can you look at previous clients? Look at 5, 10, 100 previous clients and really describe them in detail. Are they male/female, their age, where they live, their job titles All this helps us to define your content you need and WHERE you need to deliver that content (Jonny notes it might not be even be Google). Jonny advises there are 2 parts to SEO. The onsite and the offsite. ONSITE - This is about the technical aspect. The usability of your site. Is your website easy to use? Does it have the right content for a particular keyword? Jonny stresses that keywords are still key. But it is all about context. OFFSITE - What happens around the world-wide-web. All about links. Jonny says it’s about the type of links. It is about the relevancy and quality of those links. ONSITE Tools – try out these tools today! “Google Mobile Friendly Test” – 52% of websites will be accessed by mobile in 2020. Put your website URL and google will tell you whether your site is mobile friendly. “Google Page Speed Test” – can you increase your page speed? “Woo Rank” – great tool to fix obvious things to fix. and then hand these over to your developer to fix for you. Content Define a list of words you want to found for. When people ring your company write down what they are asking for. Type things into Google, because it gives you suggestions. The bigger the list the better. “Moz Keyword Tool” you get 2 free searches per day. Each will give you 1,000 ideas for keywords. Long strings of keywords is better. Jonny Ross advises that if you rank for say “TV” then there is a good chance you are NOT READY to buy! You are better targeting people at the buying point – so target the things they write into Google at the point they are ready to buy, such as “SONY 50inch TV Flatscreen” It means you need to be at the top for lots of different buying options and Google will only promote your page if the context of your website suppo...
It’s the Digital Marketing Radio Christmas special 2015! For this mammoth 2-hour episode I'm joined by 54 experts who share with me – and you – their number one digital marketing prediction for 2016. Remember to subscribe to the audio podcast in iTunes. https://www.youtube.com/watch?v=oNdFiv5WGLQ Taking part in this episode were: Saul Colt from Hubba Calin Yablonski from Inbound Interactive Alexandra Tachalova from AlexTachalova.com Amy Schmittauer from Savvy Sexy Social Kevin Krason from BizNet Susan Baroncini-Moe from Business in Blue Jeans David Horne from DavidHorne.me Ilise Benun from Marketing Mentor Liam Martin from Staff.com Kamila Gornia from KamilaGornia.com Mike Russell from New Media Europe Alex Harris from Alex Designs Olga Andrienko from SEM Rush Danny Ashton from NeoMam Jamie Turner from 60 Second Marketer David Shaw from DavidMarkShaw.com Tom Treanor from Wrike Chris Marr from the Content Marketing Academy Cosmin Negrescu from SEO Monitor Jeremy Boeh from NEXT High School Martin Waxman from MartinWaxman.com Lukasz Zelezny from uSwitch Ryan Buchanan from eROI Andrew McCauley from Autopilot Your Business Kevin Hillstrom from Mine That Data John Lee Dumas from Entrepreneur on Fire Mickey Lonchar from MickeyLonchar.com Janet Fouts from JanetFouts.com Paul Julius from Frixil Alex Makin from Syneka Marketing Alita Harvey-Rodriguez from Milk It Academy Trevor Young from PR Warrior Heather Porter from HeatherPorter.com Jonny Ross from JonnyRoss.com Mark Pack from Blue Rubicon Dave Jackson from the School of Podcasting Jon Buscall from Moondog Marketing Andrew and Pete from AndrewAndPete.com Mark Asquith from Excellence Expected Colin Gray from The Podcast Host Daniel Burstein from Marketing Sherpa Jeff White from Kula Partners Robert Brady from Clix Marketing Mark Traphagen from Stone Temple Consulting Matthew Turner from Turndog Adam Vowles from SUSO Digital Beki Winchel from PR Daily Brandon Yanofsky from My WP Expert Joel House from Black Shirt Marketing David Rodnitzky from 3Q Digital Ian Anderson Gray from IAG.me and I’m David Bain - founder and host of Digital Marketing Radio. The next episode will be published on Tuesday the 5th of January - have a wonderful Christmas and a Happy New Year when it comes! :)
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Creator Details

Birthdate
Mar 9th, 1976
Location
Leeds, England, United Kingdom
Episode Count
5
Podcast Count
4
Total Airtime
4 hours, 25 minutes
PCID
Podchaser Creator ID logo 373185