Storyteller, Speaker, Improviser, Author
Kathy Klotz-Guest is a fabulous human that  knows how to move conversations to saying yes so people and business thrive! Thinking about high level value is the way to get there.   Kathy comes from an improv and comedy background AND spent 15 years managing marketing in tech companies... and knows how to integrate this language - along with empathy - so well into the corporate environment that she teaches business people how to start the conversation leading to a path to communicate better. All about communication - it drives creativity, sales, everything! What makes you different and that you enjoy? When you figure out this difference, you can communicate better in the world. You don't need to be a weak copy of someone else, and you don't need to apologize. Listen in for this great episode! Check Kathy out at - | LinkedIn | Twitter | Facebook
Brand and business storytelling is all of the rage today. And for good reason. It works. But while most storytelling experts tell you to tell stories, these six content marketing and communications leaders will show you how. This week's show previews the latest storytelling tips and techniques you’ll learn from leading brand and business storytellers who are coming together for STORYco, a FREE storytelling conference on October 25, 2018 at the historic downtown Los Angeles Theatre Center. This is your opportunity to receive the most invaluable free advice you can get on the art and science of storytelling to grow your brand, your personal influence, your people and your career. So you might ask, why would all of these speakers appear at STORYco for free and share their wisdom? Well, because we’re all trying out new material, filled with the latest insights on brand, business and leadership storytelling, and we’re recording our sessions for our own promotional purposes. But you receive the greatest benefit. Because not only will you be among the first people privy to these insights during the conference, but you'll also get to connect with each of the speakers at the reception. So on today’s show, and at STORYco, you will hear from… The hilarious KATHY KLOTZ-GUEST of Keeping it Human and author of  Stop Boring Me! How to Create Kick-Ass Content, Products and Ideas Through the Power of Improv. The business-savvy & witty CARRIE WILKERSON, author of The Barefoot Executive who challenges you to see what is possible professionally & personally through hard-hitting truth, humor and high-performance strategies. One of the Godfathers of content marketing, ROBERT ROSE, the Founder and Chief Troublemaker for The Content Advisory, the education and consulting group for the Content Marketing Institute. Robert ran Content Marketing World in Cleveland last month. MIKE GANINO, a company culture and engagement expert and author of Company Culture for Dummies. For 20 years, Mike has been on the front lines of creating radical cultures that help create bottom-line results, beloved brands, and engaging employee experiences. You'll learn from the incomparable LESLIE EHM of Combustion who joins us with her own kind of swagger. Leslie is a supreme evangelist of creativity and collaboration who will do just about anything (and has) to unleash her participants’ potential. She'll do that for you at STORYco. DANIEL LEMIN, co-author of the recently released book on word of mouth marketing, Talk Triggers, and the puppet master of STORYco who corraled all of us speakers, offers current insights on how to build word of mouth marketing strategies in your business. I’ll also be presenting at STORYco. I’ll show you how to use the three most powerful words in business storytelling: And, But & Therefore. Because the hardest thing about storytelling is getting your story straight. Learn how to clarify your story, amplify your impact and simplify your life with these three words that are the DNA of story. Unfortunately, KAREN WICKRE, who rounds out this talented group of presenters, couldn’t make it on today’s show. But you’ll want to catch her live in L.A. on October 25 when she shows you how to take the "work" out of networking. Which reminds me: in addition to storytelling tips and techniques that you can immediately apply in your business, STORYco is going to be a one-of-a-kind networking event in downtown L.A., but only for the select few who reserve their seat today. When they’re gone, they’re gone. So let’s hear from the marvelous story mavens of STORYco right now on the Business of Story podcast. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: Like what you hear? Bring Park to your next event.  
Want fresh ideas for your marketing content? Curious how improv techniques can help? In this episode, I interview Kathy Klotz-Guest, a storytelling expert and the author of Stop Boring Me.  Sponsored by Social Media Marketing World: Show notes:
In the world of audience engagement there are many people who do one thing really well. Then, from time to time, you meet someone who does many things really well! That’s the case with Kathy Klotz-Guest. Kathy’s main focus is on helping her clients connect with their customers as real people. What’s unique is that she draws from her experience as a Silicone Valley executive, speaker, author, workshop leader, and…wait for it…improv comedian. In this conversation, Kathy and I discuss: @4:50  How comedy and humor can be used to create “ha-ha” moments, to make content more “human” and relatable, or to unleash creativity and advance stories. @8:30  What Kathy means by, “Humor disrupts expected patterns, and raises the emotional stakes.” @13:10  How to quickly win over an audience. @24:55  Connecting with an audience through storytelling. If you liked this episode, I also recommend that you check out my conversation with Jamie Mustard where we discuss how to make messages brands, and ideas stand out. Thanks for listening and I hope your time spent with our podcast has brought you value. If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you. Until next time, #BeEngagious.
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Creator Details

San Jose, California, USA
Episode Count
Podcast Count
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2 days, 4 hours