When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.
We sat down for a conversation with Birchbox founder, Katia Beauchamp, to talk about how it all started, and how she's able to balance between running a multi-million dollar company, and her self-care routine.
In this episode Katia talks about her unlikely start as an entrepreneur and how she dealt with rejection when investors didn't believe in her vision for Birchbox. Katia and Rebecca also talk about motherhood and how in business the word "no" can lead to a "yes."
Birchbox and the Female Founder Collective are partnering in the month of May to celebrate the entrepreneurial accomplishments of women. We're hosting a giveaway together! There are 50 prize packages - each prize package contains almost $500 worth of products from 11 kickass woman-founded brands.
You can check it all out and subscribe to Birchbox at birchbox.com/ffc
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