Keith Blakemore-Noble, aka UK's #1 Fear Strategist, is a coach, speaker, author, entertainer (hypnosis & magic), trainer (of NLP and hypnosis), and show host.And someone who, for far too many years, was massively held back by a very strong social phobia – speaking with strangers, or even meeting strangers, was at best deeply uncomfortable, and at worst utterly terrifying for him. For far too many years.So he did the logical thing – he pursued a 20 year career in IT with some success (becoming a Fellow of the BCS in the process).Until one panic attack too many, which forced him to reconsider his life.So he studied NLP and hypnosis, used those tools to conquer his own fears and phobias, and since 2010 he has helped others around the world to transform their deepest fears into their greatest strengths through his coaching, speaking, books, and trainings. Indeed, since 2010 he has helped over 5,000 people to transform their lives.Having travelled the world for a while doing this, he has settled back in his native Scotland, where he is focusing on the next step in his journey of helping as many people as he can to conquer their fears.