Kimberly Whitler is an assistant professor of Business Administration at the University of Virginia Darden School of Business.
Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into national markets may be numbered. She has researched marketing campaigns in China and finds they are faster, cheaper, and often more effective than traditional Western ones. Moreover, she argues they may be better suited to today’s global marketplace. Whitler is the author of the HBR article “What Western Marketers Can Learn from China.”
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Creator Details

Episode Count
1
Podcast Count
1
Total Airtime
23 minutes, 45 seconds
PCID
Podchaser Creator ID logo 470737