Lars Helgeson is an author, accomplished speaker, writer, founder & CEO of GreenRope.
I started in the Internet Marketing space in 2000, when I co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, we grew CoolerEmail into a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, I launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide. In 2017, I had the opportunity to write and publish, CRM For Dummies, part of the globally acclaimed "For Dummies" series of books. In the book, I cover strategies and tactics that help businesses design and implement a successful CRM strategy.
I started in the Internet Marketing space in 2000, when I co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, we grew CoolerEmail into a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses, I launched GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations. GreenRope currently provides technology solutions to over 3,000 companies worldwide.
Lars Helgeson, Author, CRM for Dummies and Founder & CEO, Greenrope.com joins Bob to discuss how he is dedicated to helping businesses grow and run more efficiently through the concept of "Complete CRM". This means using software to build a culture of accountability and team-based sharing of sales, marketing, customer service, and operations in your business. They have helped over 3,000 companies and NPOs in over 40 countries. GreenRope brings together sales, marketing, and operations into a unified platform that on average saves companies over 90% total cost of ownership while increasing revenues by over 75% after 12 months.GreenRope is a Complete CRM (Customer Relationship Management) system, bringing together sales automation, email marketing, website analytics, video tracking, learning management, knowledge management, surveys, mobile, print, social media, events, calendaring, project management, support ticketing, affiliate management, and campaign tracking. Their marketing automation capabilities save businesses thousands of hours every year while ensuring consistently positive customer experience. The GreenRope culture is built around providing the best customer service to our clients. We start with a comprehensive education program for new users and work with them to bring their sales, marketing, and customer service teams to the highest levels. With free customer support available via phone, chat, email, or screen sharing, we believe in partnering with our clients to their success.When you're ready to transform your business into a unified, sleek, integrated organization, reach out and let them show you how superior, modern software can bring your business to the next level. www.greenrope.com
Lars Helgeson, Founder & CEO, Author Greenrope.com joins Bob to discuss how he is the founder of GreenRope, an integrated platform that helps organizations manage sales, marketing, and operations. By bringing all of these functions together into a single system, they help consolidate and simplify the way business is done.GreenRope is a company built around providing exceptional value to their customers. In the past 16 years, they have evolved from being one of the first email marketing service providers to being the only Complete CRM on the market. Combining sales, marketing, and operations in to a single platform, GreenRope inspires collaboration with your clients, vendors, and employees and we live this collaborative culture, listening to people like you to build what YOU want to run your business.They aspire to be the go-to platform that powers the success of the world's small and mid-sized businesses.At GreenRope, they aspire to understand your problems today to provide you the best solutions tomorrow. They are based in San Diego but their work is mostly virtual. When they get together, it is open table, elbow rubbing, collaborative and fun. We work together in whatever capacity we need to get things done and deliver the best possible software and service to you.They promise to deliver you the best experience at every touchpoint. We are committed to bringing you the highest quality software combined with professional and excellent customer service. www.greenrope.com
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Creator Details

Episode Count
5
Podcast Count
2
Total Airtime
3 hours, 14 minutes
PCID
Podchaser Creator ID logo 382007