LaTecia Johnson, better known as LaTecia Rising, is a writer, podcaster and creative entrepreneur bridging the gap between art, music, and technology. As Founder + CEO of Visionary Rising Agency, she serves the multi-layered needs of underrepresented brands, creatives, and influencers. Through Visionary Rising she helps brands like Bacardi and YouTube reach the audiences they covet by establishing authentic connections and strategic partnerships with content curators. She has been featured as a subject matter expert in publications like Blavity, TechCrunch and Medium, because of her experience with brands such as Nielsen Media, Microsoft, and Apple Music enabling LaTecia to connect the important elements of brand strategy without losing the essence of what, or who, they represent.