Laura Roeder is a social media strategist, speaker, advisor, entrepreneur, and founder of MeetEdgar.
The power of podcast tours."Pound for pound, I think a brand is always better off being featured as the content rather than the advertiser."Laura doesn't hide the fact that getting invited on as a guest to other people's shows is the #1 way MeetEdgar has gained customers. At one point, she makes the analogy that podcast tours (being a guest on other shows) is like guest blog posting, but without all the work of writing and editing an article.Essentially, when you're a guest on someone else's show, you get to talk directly to the audience they've worked hard to build up. Which is an amazing opportunity, but also a weighty responsibility. One that she takes seriously.Bringing value to listeners."Be likeable, be authentic, and be yourself. I don’t come in with talking points where I’m trying to promote my company. No one wants to listen to an advertisement. I find that the value of podcasts is forming a personal connection between the people behind the brand, and the customer."Given how powerful podcast tours have been for Laura and the ME team, it might be temping for some to just "rinse and repeat" that process. But Laura is always very thoughtful about her guest appearance.With each one, she strives to do 2 things: Drop any canned pitches/selfish focuses, and be as authentic and relatable as possible. Bring as much value as possible to the listeners. This means that for each interview, she's thinking about who the audience is, and trying to bring insight or value that will make their lives better.She also points out that podcasting is uniquely powerful in that, unlike almost any other medium, it allows listeners to feel like they "know" your company. By listening to Laura talk for 30+ minutes and hearing her story, listeners are able to better relate to MeetEdgar and the values it stands for.As we'd say, it "builds trust" unlike any other medium.Everyone should try podcasting, in some form or another.“I just think for so many companies it’s worth a shot. Audio is such a low resource medium."MeetEdgar has since started it's own show, and Laura recommends that every company try audio in some form or another. She points out that if you have customers, they probably listen to a podcast. Which means you can reach them there.You don't have to do podcast tours (like she did) either. There's ads, creating your own show, or even creating an employee-focused show.But she does recommend that everyone try it as a marketing channel.And loads of practical tips.Besides the main takeaways, Laura shares really nitty gritty practical things, like how she devotes 1 week every month as "podcast week". During this week, she books as many as 4 interviews a day, and 20 in a week. This allows her to knock out a bunch of interviews in a short time frame, so she can get back to doing other work the rest of the month.Check em' out MeetEdgar's website Social Post Podcast
Show Notes In this episode of Startups For The Rest Of Us, Laura Roeder joins the podcast to answer a number of listener questions on topics including managing annual subscriptions, being a non-developer founder, and more. Items mentioned in this episode: MeetEdgar MicroConf Stripe Transcript Rob: Welcome to this week’s episode of Startups for the […]       
We explore what it really means to be a product-driven company. More than anything, it's an exercise in restraint. Don't just build because you can, or because technology allows, but because you're advancing a larger vision. Laura Roeder of Edgar shares just what that means for their company, and how it's helped them follow a guiding light to success.BIG NEWSWe've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here.This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to to get your free Phrase account today.This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to and using coupon code ROCKETSHIP.  Learn more about your ad choices. Visit
For this twenty-sixth episode, I talked to Laura Roeder, co-founder of MeetEdgar, a social media tool that automatically keeps your content in front of your customers. Before MeetEdgar, Laura was a junior designer at an agency, a freelance web designer and then a social media marketing consultant. She built a spreadsheet system to organize the resharing of existing content and figured “why is this a spreadsheet and not an actual tool?”. That’s when MeetEdgar was conceived. Recently, Laura appointed a President for MeetEdgar and left the daily operations in her capable hands. We talk about why she did that, the challenges of building on top of social networks, how she keeps the pressure off her team, and how “people don’t fail, but systems do”.
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Creator Details

Portslade by Sea, England, United Kingdom
Episode Count
Podcast Count
Total Airtime
2 hours, 46 minutes
Podchaser Creator ID logo 727085