Keith Valentine Graham, better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef, and businessman.
Do you want to learn how to be successful? Rob Moore interviews Levi Roots who is the true definition of a Disruptive Entrepreneur. They discuss the key things you need to understand as an entrepreneur and business owner. Discover why having a mentor, believing in yourself and following your dreams are key to success, in business and in life. KEY TAKEAWAYS Key things that you need to have or do for you to become successful. Having mentors. Mentorship is the act of having someone who has more experience in what you are doing and have already succeeded coach you on how to do that thing and succeed. With this be sure that you are going to make informed decisions and be sure that you are going to succeed in what you are doing. Mentors will always be there for you and will even advice you on what to do whenever you go wrong. Avoid listening to people who are not helping you achieve your goals. In life, whether you achieve your goals or not, people will always talk, some will talk good about you and others will talk ill about you, the advice here is not to listen to those people who will spread bad rumours about you because if you listen to them, you will never do anything towards achieving your goals and when you are not successful, the same people are the ones who will talk ill of you again. Believe in yourself. When you have an idea in your mind and you want to implement it, do not fear anything and hesitate to implement your idea, that idea could be the one that makes you successful in this life. Trust yourself that you can achieve anything. Know yourself. Find out who you are, find your identity, one that is true, unbelievable and one that you can actually include in a business plan. Produce quality products. The best businessman does not think of the money first, he should first think of how he can create a quality product that will sell all over the world because people always love quality products. By having a quality product, be sure that your product will sell itself and the money will come running to you. Do not fear that you might fail. Failure is always a part of the success and you learn from your own failures or mistakes. When you fail, you learn because next time you cannot repeat the same mistake. Enjoy what you do, make it be your passion. You must do what you are doing with passion because when you have a passion for doing something, you are not forced to do it and you will do it to its perfection. BEST MOMENTS “It isn't about the product, it’s more about you.” “Nowadays, kids, there are many opportunities for them but the key thing that they're lacking is that mentorship is that guy that looking like them or having this same vibe like them, but they've done something that they can be inspired by.” “If you are true to your own self, people will spot that.” “It’s not about the money but it’s all about the quality of your product.” “Failure is your story and it's part of your success.” “Failure is the feedback you get from doing something.” “Be yourself and keep doing what you're doing.” VALUABLE RESOURCES ABOUT THE GUEST Keith Valentine Graham, better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef and businessman currently residing in Brixton, in south London. On 7 February 2007, Levi Roots appeared on Dragons' Den and convinced Peter Jones and Richard Farleigh to invest £50,000 in return for 40% of his company. The sauce gained fame as a result of his memorable television appearance and on 9 February 2007, Sainsbury's were confirmed to be interested in stocking it. On 7 March 2007, the sauce went on sale nationwide. Levi Roots released an accompanying single of his "Reggae Reggae Sauce Song" which he sang whilst pitching his product on Dragons' Den, and also on Harry Hill's TV Burp. The song was released as a download with proceeds going to Comic Relief. In September 2008, Reggae, Reggae Sauce was voted as a cool brand by a panel of experts and the British public. CONTACT METHOD Instagram: @Levi Roots ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage.  “If you don't risk anything, you risk everything.” CONTACT METHOD
Aasmah Mir and the Rev. Richard Coles are joined by the chef and musician Levi Roots, whose business success began following an appearance on BBC Two's Dragon's Den. He's performed with James Brown, been nominated for a Best Reggae Act MOBO award and has returned to his musical roots with Reggae Reggae Hits. Alastair Sawday describes the joys of travelling, and travelling slow. Dominic Sewell is a champion jouster. He is at Dover Castle taking part in the first modern day joust, alongside Tobias Capwell against France. The stuntwoman Annabel Wood recalls doubling for Hollywood's leading actresses including stunts for Game of Thrones and the latest Mission Impossible film. JP meets listener Ant Grant, whose father's death inspired him to take up photography. Anoushka Shankar chooses her Inheritance Tracks - Tana Mana and Shanti Mantra - both by her father Ravi Shankar. Levi Roots presents Reggae Reggae Hits. Travelling Light, by Alastair Sawday is out now. Anoushka Shankar is playing at the Proms at the Royal Albert Hall on the 15 August and at the International Edinburgh Festival on the 16 August. Producer: Louise Corley Editor: Eleanor Garland.
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Creator Details

Jun 24th, 1958
Episode Count
Podcast Count
Total Airtime
2 hours, 31 minutes