Lisa Price is the founder of Carol’s Daughter, one of the first African American-owned product lines with a flagship store.
It's our final episode in our series from this year's How I Built This Summit! Today, we're featuring Lisa Price of the beauty brand Carol's Daughter. When Lisa sat down with Guy Raz in October, she described how her business expanded well beyond her Brooklyn kitchen. As it grew, she decided "not to sit at the head of the table," and deferred to the experts. She later came to regret that.
In this episode, Luvvie is feeling good about her Paris trip (and engagement!), rants about people who send nonsensical emails and DMs, and shows love to The Crayon Case. She also chats with Carol’s Daughter Founder and President Lisa Price about little known facts about her, like going to college at 16 and working on The Cosby Show. She also goes through her journey creating the pioneering brand in natural hair care.Follow Lisa on Twitter and Instagram! She’s @IAmLisaPrice on Twitter and Instagram.Follow @Luvvie everywhere on social – Instagram, Facebook, Twitter. Buy her book I’M JUDGING YOU: The Do-Better Manual.Have thoughts about the episode? Share on social media using the hashtag #RantsandRandomness or follow the podcast on Twitter and Instagram. Email LuvvieRants@gmail.com with thoughts and questions!Recorded at: Chicago Recording Company
Lisa Price worked in television but had a passion for beauty products. At her mother's suggestion, she began selling her homemade moisturizer at a church flea market. Twenty years later, Carol's Daughter is one of the leading beauty brands catering to African-American women. PLUS in our postscript "How You Built That," how professional trumpet player Dan Gosling created a special lip balm for musicians called ChopSaver.
From humble beginnings in her Brooklyn kitchen, Founder of Carol’s Daughter, Inc., Lisa Price transformed her beloved hobby of mixing up fragrances and creams at home into a multi-million dollar beauty empire.In the early 1990’s, Price began experimenting with making her own fragrances and perfume sprays when she wasn’t busy working on the legendary sitcom The Cosby Show. She added oils to unscented lotions, and began learning the aromatherapeutic and healing properties of the oils.When the show finished its remarkable TV run in 1992, Price used the end of one chapter of her life to embark on another. With $100 in cash, her own kitchen, and the simple notion that people should follow their hearts, Lisa started building the collection that would become a beauty revolution. She began by selling her homespun beauty products at flea markets, but then had to set up shop in her living room as demand increased. Favorable word-of-mouth spread like wildfire as her customers enjoyed such unique products as Love Butter, Hair Milk, Black Vanilla Hair Smoothie and Lemon Mint Manicure. Her business continued to grow, aided by the encouragement and assistance of family members and friends.In August of 1994, Price officially established Carol's Daughter (the company lovingly named after her mother). Initially starting out with a handful of steady customers, those numbers grew in leaps and bounds as women outside her neighborhood and circle of friends began to take notice. Almost overnight, celebrities like Jada Pinkett-Smith, Erykah Badu, Rosie Perez and Halle Berry became loyal customers.Price is the recipient of numerous awards, among them the National Black MBA Association's Entrepreneur of the Year Award (2000), the Working Woman Magazine’s Entrepreneurial Excellence Award (2001), the National Book Club Conference Terrie Williams Inspiration Award (2004), the YWCA “W” Award (2010), the FFAWN I’m Power – I’m Beauty Award (2010) and a Cosmetic Executive Women Achiever Award (2010).She is also the author of Success Never Smelled So Sweet, a remarkable memoir that chronicles her transformation from a young Black woman deep in debt and burdened by low self-esteem to the president of a multi-million dollar business. Looking back on her years growing up in Brooklyn, Price vividly recalls her recurring connection with nature: a profound love and appreciation of the natural fragrances of the world. Price continues to encourage the entrepreneurial spirit of other women through her book, speaking engagements and business seminars.Price is an active philanthropist and currently sits on the board of the Foundation for the Advancement of Women Now (FFAWN), a charity that is dedicated to empowering women and instilling confidence so that they may achieve their dreams through education, empowerment and encouragement. The foundation was founded by Steve Stoute and Mary J. Blige.Today, Carol's Daughter sells millions of dollars worth of products, employs more than 80 staff members and boasts nine stores across the country, with a flagship store in Harlem. Price hopes to continue expanding Carol's Daughter to other cities.Price is dedicated to giving back to the community through both her business and her personal life. She has taken a hands-on approach to involvement in community fundraising walks and gala events for the Lupus Foundation of America. Additionally, Price generously and frequently offers product donations to community organizations both large and small in an effort to help Carol’s Daughter's extended friends and family with their own outreach and fundraising efforts.Most recently, Price has been appointed as a member of the National Women’s Business Council, an independent source of advice and policy recommendations to the President, Congress, and the U.S. Small Business Administration on economic issues that face female business owners.Price and her husband, Gordon, have two sons and a daughter and live in Brooklyn. When she can find the time (between managing her business and family), Price enjoys going to the beach, reading, crocheting, and watching movies. On Today’s show Lisa will share:- How she started Carol's Daughter- How Carol's Daughter became an internationally recognize brand- Her experience on the Oprah Winfrey show- How she landed celebrity investors to grow and expand her business- How important social media is to her business- Plus much more...Useful links:http://www.viviantenorio.com/019-lisa-price-founder-of-carols-daughterCOPYRIGHT © 2014  VIVIAN PRODUCTIONS LLC
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Creator Details

Birthdate
May 18th, 1958
Location
New York, NY, USA
Episode Count
4
Podcast Count
3
Total Airtime
2 hours, 56 minutes
PCID
Podchaser Creator ID logo 377621