Lisa Raehsler is a digital advertising strategist and founder of Big Click Co. with 20 years of experience in Google Ads and paid media strategy. She specializes in AI-powered advertising and works with companies to improve campaign performance through data analysis, automation, and smarter budget allocation. Lisa is an international speaker and a regular contributor to industry publications including Search Engine Journal. She has been recognized as one of the Top 50 Most Influential PPC Experts and is known for explaining how marketers can combine human strategy with AI tools to improve advertising results.