Luiza Campos has over 20 years of experience in developing and implementing brand strategies in North America. Throughout her career, Luiza has worked with multiple organizations in a variety of industries. From major global brands such as General Electric, to start ups and non-profits. In 2010, Luiza founded marca strategy, a brand strategy studio focused in helping organizations define and strengthen their brand. The process results in re-energized organizations that can effectively differentiate, attract and retain the right clients and talent. Luiza is also the host and producer of the podcast A Branded World, where she interviews renowned experts and notable brands, providing insights and advice on how to build a remarkable brand. Some of the brands you can hear on the podcast are Airbnb, Westjet, Natura Brazil, Netflix, McDonald’s, Swell, Harlem Globetrotters, YMCA, Lush, amongst others.