Mada is one of the co-founders of Branch, where she leads community and developer marketing.
Recent episodes featuring Mada Seghete
Mada Seghete joins Product Love to talk about driving growth and virality in the mobile space
This week on Product Love, I talked to Mada Seghete, cofounder of Branch.io, as well as Head of Strategy and Market Development. Branch.io is a mobile linking and attribution platform. This week on Product Love, we talked about how companies can drive mobile growth and virality in product.
Mada Seghete joins Product Love to talk about driving growth and virality in the mobile space
This week on Product Love, I talked to Mada Seghete, cofounder of Branch.io, as well as Head of Strategy and Market Development. Branch.io is a mobile linking and attribution platform. Mada created Branch as a solution to solve her issues with mobile. In the past, she noticed that there were issues with tracking the mobile experience. When an app opens, there weren’t many ways to figure out where that user had come from, what they were doing next, so developers couldn’t customize their customer experience. The core of Branch is to combat that, by building a link to understand where users are coming from and what their experiences in-app reflected.  This week on Product Love, we talked about how companies can drive mobile growth and virality.
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play
Mada leads marketing as a co-founder of Branch, the industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University, and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. She regularly speaks about mobile growth at top tech events like Web Summit and Saastr, and she was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all under 35.
1502 Branch.io Raised $129m To Cover 18 Months Burn (-$7m/mo) For Deep Linking Play
Mada leads marketing as a co-founder of Branch, the industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University, and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. She regularly speaks about mobile growth at top tech events like Web Summit and Saastr, and she was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all under 35.
Mobile Growth with Mada Seghete
This entire conversation was spent talking about sales and lead generation. I tried to structure the conversation around growth because for the most part that’s what Mada speaks about. How she grew and is currently growing the company. I don’t think there’s that one piece of advice that you can take with you from this conversation. But that’s not necessarily a bad thing. What I do think is extremely valuable is the ability to listen and understand themes. Mada talks about the importance of SEO, content, and even events. I had the luxury of actually going to a branch event about 4-5 years ago. It was small, it was intimate, but it freaking worked. I remembered them and I remember the swag I got because of them. It’s safe to say that typical millennial and startup norms of giving out swag may not work for some, but it did with me in this case. It was an honor having someone of Mada’s caliber and intellect on the show. Let’s get to it. Some of the highlights of this episode are: Links mentioned in interview: Website: https://branch.io Twitter: https://twitter.com/mada299 Follow Us: Podcast Website:http://www.tbeshow.com Instagram: https://www.instagram.com/grzybowskij YouTube: https://www.youtube.com/channel/UC9lkipQ_wV2vmzspwtdA7hQ Sponsors: Penji helps businesses by making graphic design simple, fast, and affordable for all. By delivering unlimited graphic design, Penji’s customers are able to shift their focus back to their customers and business.. Follow Penji Here: Website: https://penji.co Facebook: https://www.facebook.com/dotpenji/ Twitter: https://www.twitter.com/dotpenji/
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Stats
Location
San Francisco, California, USA
Episode Count
8
Podcast Count
5
Total Airtime
3 hours, 41 minutes