Marcelo Knobel is Rector of the Universidade Estadual deCampinas Unicamp, Marcelo has been at the University for over 25 years in several roles as a Professor, Dean and Rector and was also a student earning his bachelor’s degree and PHD in Physics. Marcelo is a Member of the Technical Standard Committee IDCA- International Data Center Authority in Wasington, DC. IDCA was established to streamline, structure, educate and give direction to the information technology, data center and cloud industry.