Mark Roberge is an advisor to HubSpot, former chief revenue officer of HubSpot's Sales Division and author of the award-winning book, The Sales Acceleration Formula.
There are four sales formulas, one for hiring, training, managing, and demand generation for a scalable and repeatable revenue growth model. Mark Roberge, Advisor to HubSpot and former Chief Revenue Officer of HubSpot’s Sales Division, is our guest this week on the Conquer Local Podcast. Roberge and George Leith dive deep into his book, Sales Acceleration Formulas. They are four sales formulas, the sales hiring formula, the sales training formula, the sales management formula, and the demand generation formula. One important golden nugget from this week is for salespeople and sales leaders to get away from doing everything the same old way just because that's how their organization has been doing it. We need to apply data and be able to come up with ways to make it better. The most overused word is scalable, but that's what we're all aiming for. It’s to find repeatable models that are scalable to help meet the ever-growing goals in sales organizations. Mark Roberge is the bestselling author of the award-winning book, “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million”. Mark is one of the instructors for HubSpot Academy's Inbound Sales Certification and also a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School, where he teaches Entrepreneurial Sales and Marketing in the second-year MBA program. Prior to his role as CRO, Mark served as SVP of Worldwide Sales and Services at HubSpot, increasing revenue over 6,000% and expanding the team from 1 to 450 employees. As a result, HubSpot placed #33 on the INC 500 Fastest Growing Companies list in 2011. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Hey everyone! Today’s episode is with Mark Roberge, Chief Revenue Officer of the HubSpot Inbound Sales Division. He is also the author ofThe Sales Acceleration Formula, a book on how to build a winning sales organization. Today we’ll be talking about how Mark helped grow HubSpot from zero to $100 million in revenue by coining the term inbound marketing, how he successfully applied his data background to sales, and why you should start blogging before you build your product. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
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Creator Details

Location
Boston, Massachusetts, United States of America
Episode Count
2
Podcast Count
2
Total Airtime
59 minutes, 19 seconds
PCID
Podchaser Creator ID logo 073764