Marki Lemons-Ryhal is a Social Media Speaker and Facebook Live Host who provides Social Media Education and Strategies to REALTORS®. With over 25 years of marketing experience, Marki Lemons-Ryhal has established herself as an award-winning Social Media Speaker and Course Author. In a market where change is the only constant factor, Marki uses her dynamic, professional attitude and vast experience to be one of the top speakers in the country relying on content from one of the several real estate continuing education classes she has authored. Marki is serious about education! She holds an MBA degree from Saint Xavier University and has over 50 certifications, designations, and licenses in social media and real estate. She travels the country teaching social media courses for the National Association REALTORS®, REBAC, ASI, and others. Her 300,000 plus students consistently rank her 5 out of 5 as an instructor due to her knowledge and entertaining training style.
To build a valuable and successful real estate business, we have to put key pieces in place in our lives and take deliberate actions every day.   We can either build a business that burns us out or gives us freedom and allows us to earn the most money for what we have to offer.   In 2020, there were certain critical pieces I put in place in my business to emerge stronger.   How did I use my time at home to increase my streams of income? What are the biggest life lessons I apply in my business?   In this episode, I have a conversation with the President of the Women’s Council of REALTORS-Atlanta Network, Eboni Killian. We discuss how to set ourselves up for success.   Three Things You’ll Learn In This Episode    It’s hard to sell a real estate team or individual business. Instead, think of a real estate franchise opportunity that you can roll your business into so you can create your exit strategy.    We have to focus on getting the most out of our time, and finding the position, job, title and real estate path that earns you the most amount of money for what you do.    Video is not about looking perfect. If we focus on perfection, we won’t get started. The two most important things about video are consistency and content.
If you want to succeed in real estate and build a sustainable business, you need to have a powerful marketing system. We need a repeatable and scalable process that helps us generate leads.    We’re in the real estate business and whether we want to list, flip, or wholesale a property, it’s impossible to do so at a high level without a marketing plan.    In today’s low inventory market, it’s important to be extremely dialed into our local markets so we’re able to identify and maximize our earnings through off-market deals.    How do we start generating leads and identifying listing opportunities? What source of leads do agents overlook and ignore to their own detriment?    In this episode, I’m joined by investor Zack Boothe. He shares how he went from window washer to millionaire investor, and how to generate great deals right now.  Three Things You’ll Learn In This Episode  How Zack adds 100 Properties to his lead generation list per hour At the moment, the biggest problem in most real estate markets is low inventory. Using the Driving for Deals system and the app Deal Machine, you can generate leads and start building a list of motivated sellers.    The best way to find motivated sellers in a low inventory marketInstead of trying to convince every homeowner to sell their home, look for the property owners who have a pain point you can solve. In our markets, there are many tired landlords, and people who are burnt out on owning a home. Look for physical signs of neglect in the home to know if and when to make an approach.    Why real estate agents miss out on great listing opportunities Most real estate agents feel like wholesalers are taking money out of their pockets, and that they are our competition, but they can actually be our collaborators! Most wholesalers are very specific about the kind of properties they buy and they pass the rest to their Realtor partners. Building relationships with these investors is one of the best ways to boost our businesses. 
Sales and networking require us to effectively communicate with strangers. In those situations, many agents struggle to separate themselves from the crowd, and fall into the trap of simply being seen as a commodity.    We all have things that make us different. What we’re passionate about, the value we bring to the table, the niche we serve and our own personal journeys that set us apart.   When we’re able to present ourselves leading with these things, we get elevated to the status of an expert in the eyes of the people we meet.    How do we find the niche we can dominate? Why are stories a central part to sales? In this episode, I’m joined by internationally-recognized consultant, speaker, coach and author of the new book, The Introvert’s Edge to Networking, Matthew Pollard. We talk about what it takes to get better at selling ourselves.  Three Things You’ll Learn In This Episode    The biggest misconception people have about introverts and entrepreneurship It’s hard to convince the world that introverts can be good at selling, and that’s because there are a lot of misconceptions about what introversion means. Being an introvert doesn’t mean you can’t sell, it’s just about where you draw your energy from, and that your path to success is often different.   Why niching down offers more options than we think Niching down allows us to become an authority in a specific space. One mistake we make is thinking there’s limited niches available. We can niche on demographics like retirees, by occupations such as medical professionals, or we can niche down based on an outcome or a specific result we can get for people.    How to sell more effectively by telling stories When it comes to sales, agents often over complicate everything and overwhelm people with information, which puts them off. Instead of overloading them, we have to tell stories to short circuit the logical mind and reach them on an emotional level. People resonate with stories more, and when we embed our communication with names and anecdotes about changing people's lives, we get attention and spark a relationship. 
One of the most important marketing fundamentals we need to make a reality in our own lives and businesses is finding and dominating a niche. When we create our own lane, we’re able to have a clearer message, stand out more, understand our clients and serve them at a higher level.  Mobile home investing is one of the most fascinating and profitable niches in real estate. Today, I’m joined by an entrepreneurial couple who have flipped over 400 mobile homes, and are now teaching other people how to build wealth and financial freedom in the same space.  What strategies can we put in place with mobile homes so that they solve problems for other people? How can we use platforms like YouTube to dominate a niche and showcase our unique value proposition? In this episode, I’m joined by the co-founder of Trailer Cash Academy, Jay and Samera Harvey. They share how they got started and what helped them rise to the top of this niche.    Three Things You’ll Learn In This Episode    Why mobile home investing serves an important purpose  Affordable housing is an issue in every metropolitan area in this country, and mobile homes can be a worthy answer to this problem. By investing in mobile homes, we can contribute to improving the lives of families in our communities.  Why we shouldn’t be on every social media platform  There’s so much pressure for us to be on platforms like TikTok and Clubhouse, but it’s important to remember how easily those shiny objects become distractions that take us away from our goals. Protect your time, if a platform is not where your ideal clients hang out and what makes you money, it shouldn’t be a priority.  How to create a client avatar  Think back to who you were at the time that you started and really needed the service you offer now. Get really specific about the biggest questions you had at the time and use that to inform the solution you create. If you understand the problem, you can position your product in order to solve that pain point. 
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Creator Details

Chicago, Illinois, United States of America
Episode Count
Podcast Count
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2 days, 7 hours
Podchaser Creator ID logo 475840