As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. Not only has she been an exhibitor, but also the organizer of several expos and events. This unique perspective of the industry allows her to share new insights with both beginning and experienced exhibitors.She’s led exhibitor training workshops for events in a variety of industries, ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications, and she’s been featured on both traditional and online broadcasts. She hosts the Trade Show Insights blog/podcast and is the author of Build a Better Trade Show Image and Exhibit Design That Works. She’s also the founder of the Exhibit Marketers Café, an online education community.