Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree.
There is something about flying that makes you feel – lousy. Since a lot of people are flying this time of year, this episode begins with a discussion on why flying in an airplane makes you feel so uncomfortable, what you can do about it and how everyone else feels exactly the same way. bet you have heard the advice “Follow your passion…” or “Do what you love and the money will follow…” While that sounds great, it may be some of the worst advice you will ever hear when it comes to making a career choice. Cal Newport author of the book So Good They Can’t Ignore You ( has investigated this advice – where it came from and why it is such a bad idea.Perhaps you have heard of Big Data. Well there is also something called “Small Data.” And small data is a big deal according to Martin Lindstrom who is considered to be one of the world’s top brand-building experts. He is author of the book Small Data ( and he explains how small data works, how you collect and interpret this data and how it has helped many organizations focus their marketing better. In fact, small data brought LEGO from the brink of bankruptcy to becoming the number one brand in the entire world.When I say, “Chinese food take-out container,” you know exactly what I mean. It is that small cardboard box with the metal handle that all Chinese food is packed in. It is actually an engineering marvel. It is one piece of cardboard folded in such a way as to be leak-proof. And yet there is nothing Chinese about it and it is not used in China at all. It is a fascinating story worth hearing. Learn more about your ad choices. Visit
Analyts are around if Weight Watchers try to leverage too much on Oprah Winfrey’s brand, it may not be sustainable. Brand Guru Martin Lindstrom disagrees. Today in Part II of my chat with Martin, we explore...   #branding #rebranding #influencers #celebrity #brandloyalty #transition
Today we get inside the mind of one of Time Magazine’s 100 Most Influential People, a man ranked 18th in the Thinkers50 global ranking of business thinkers. Martin Lindstrom is like a cross between a detective from a Scandinavian crime drama and Malcolm Gladwell. He spends 300 nights a year living in strangers’ homes around the world – from Siberia to Saudi Arabia to the slums of South America – where he carefully observes people’s habits. Small details, he says, reveal telling, yet unrecognised truths about societies and cultures. His new book is Small Data, The Tiny Clues That Uncover Huge Trends “Don’t be shy about being young at heart because that is how you preserve your creativity. If there’s one thing missing on planet earth right now it’s creativity.” You can find Martin at or on Twitter @MartinLindstrom
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Creator Details

Episode Count
Podcast Count
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1 hour, 44 minutes
Podchaser Creator ID logo 235430