Matt is a passionate entrepreneur and co-founder of ChannelMix, a marketing analytics firm that delivers holistic, accurate insight into marketing performance and ROI. Our mission is to be the end-to-end solution marketers can rely on to demonstrate the value of their work and provide a clear path to growth. Alight’s ChannelMix platform currently serves over 70 brands and agencies, including the NBA, Mattel, Adidas, and Tinuiti.