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Matthew Cummings

Matthew Cummings is a lead instructor in West Virginia University's Integrated Marketing Communications graduate program. He teaches IMC 610 - Introduction to Integrated Marketing Communications. Professionally, Matthew leads the public relations and social media team at Erie Insurance (NASDAQ: ERIE), a Fortune 500 auto, home, business, and life insurance company based in Pennsylvania. Prior to joining ERIE, Matthew served as the assistant director of online programs in the WVU Reed College of Media and as lead instructor in the IMC graduate program — teaching and managing IMC 610, the program’s introductory course. He has taught in the WVU Reed College of Media since 2006 and was honored with the program’s Alexia Vanides IMC Teaching Award in 2012. Matthew’s award-winning marketing communications career spans more than 20 years in corporate, non-profit, and education roles. He also served as vice president of a regional advertising agency and enjoyed a five-year career in commercial radio as an on-air announcer. A native of northwest Pennsylvania, Matthew is a 2006 graduate of West Virginia University’s IMC program. In addition to his master’s degree, he earned a Bachelor of Arts in communications from Edinboro University of Pennsylvania in 2000 and studied at the graduate level at Seton Hall University in strategic communication and the University of Nebraska in education administration.

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