Melanie Travis is the Founder and CEO of Andie.
It’s the first episode of our 12-part limited series! Zach sits down with two CEOs and experts in e-commerce, Jesse Horwitz (Hubble Contacts) and Melanie Travis (Andie Swim), to talk about how today’s companies sell their products and why e-commerce is transforming the future of buying. Watch this conversation on YouTube: https://youtu.be/nqe57AqYIXo Follow Jesse Horwitz: https://twitter.com/jessehorwitz | https://www.instagram.com/sellingnaked Follow Melanie Travis: https://twitter.com/melanietravis | https://www.instagram.com/melanietravis Follow Zach Graumann: https://twitter.com/Zach_Graumann | https://instagram.com/zachgraumann Follow Andrew Yang: https://twitter.com/AndrewYang | https://instagram.com/andrewyang Learn more about your ad choices. Visit podcastchoices.com/adchoices
Yes, a nightmare for most women is the thought of shopping for a bathing suit. Actually, it’s usually more like a hunt – hunting for one that you not only would wear, but would make you feel good wearing it. That hunt led Melanie Travis to Founder and CEO of Andie Swim.  It had nothing to do with the garment industry or wanting to start a swimwear line. What it did have to do with was the frustration of trying to find one for a company retreat. The tiny dressing rooms, the lack of variety, her exasperating online experience all turned a lightbulb on for Melanie. The Creation The lightbulb turned into the creation of Andie Swimwear, a collection of bathing suits that women can feel good in,. The swimsuits are classic, high quality and affordable without the anxiety of trying them on in a tiny dressing rooms. A direct-to-consumer shopping experience. And the experience is empowering. 'Made for life's sunniest moments, so you can spend less time thinking about your swimsuit and more time making memories.' - Andie Swim. Andie Swim just made the Lead's 2020 FOREMOST 50 list of high-growth D2C brands that are reinventing the future of fashion and retail. https://the-lead.co/the-foremost-50-2020/ This week Melanie and I will chat about: The hunt and the inspiration for finding the "perfect suit" The beginning of her Crowdfunding Campaign The start of the first collection The Mykonos and it's sellout E-commerce, technology and and the consumer The at-home-try-on shopping experience Why the D2C (Direct-to-consumer) model Perfect fit - how does this work Funding process Letting experts in without fear Some  advice for others starting out Covid and swimwear What's next
Melanie Travis is CEO of Andie, a swimwear brand made for women, by women. In this episode, Melanie talks about the bright moment she realized the key to her success, the surprising pros of having zero swimwear expertise when she started her company, and the deep satisfaction she gets from creating a product that makes her customers comfortable and empowered for the first time in their lives.
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Creator Details

Episode Count
3
Podcast Count
3
Total Airtime
1 hour, 46 minutes
PCID
Podchaser Creator ID logo 192708