Melinda Byerley is a pioneer of growth marketing in Silicon Valley, where she’s held B2B and B2C marketing and e-commerce leadership roles at companies such as Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software. Melinda is the founder and CEO of Fiddlehead™, a digital marketing company she started in San Francisco in 2014. Fiddlehead specializes in digital marketing strategy, analytics and attribution, SEO, and content marketing; and serves a roster of top B2B and B2C companies including Impossible Foods, Netflix DVD, Dropbox, Hodinkee, Github, Amplitude, and more.She is also a storyteller and speaker who has keynoted the Social Media Strategies Summit, led numerous panels on digital marketing analytics and content at the Growth Marketing Conference, and has been a contributor to VentureBeat, GrowthHackers.com, and The Growth Marketing Conference blog, as well as creating viral posts on Silicon Valley culture for Medium and LinkedIn, while maintaining a popular (and feisty) Twitter presence. A top-rated, frequent guest lecturer at Cornell University’s traditional MBA program and its Tech MBA program in New York City, Melinda also hosts “Stayin’ Alive in Tech,” a podcast celebrating the oral history of technology, featuring guests such as Tom Peters and Avinash Kaushik. Melinda holds an MBA from Cornell University in Finance and a BFA in Drama (Stage Management) from Illinois Wesleyan University.