Speaker, Trainer, Author
Michaela Alexis has quickly become an influential  personal brand expert and sought after speaker.  Back in 2016 she wrote an article about landing her dream job and it went viral on LinkedIn.  Since then, she has authored dozens of articles receiving millions of reads on CNBC, Buzzfeed, Success.com, Inc. and more.  Michaela has managed the online presence of more than 100 businesses worldwide, has partnered and starred in brand campaigns with Crowne Plaza and K-Swiss, built her own online community to over 160,000 followers on LinkedIn, starred in an Amazon Prime reality show called "The Social Movement" and co-wrote a book.  She is an official LinkedIn Learning Instructor and regularly consults with clients on building their own brand.  In this episode, host Jamie Allison chats with Michaela about her own unique path to success.  They delve into the "double-edged sword" of authenticity and vulnerability in social media and how she approached major career changes in her own life. Please consider leaving a rating and review on your favorite podcast platform.  Tell Michaela and Jamie what you think about this episode.  www.bigideabigmoves.com www.epitomehr.com JazzHR - awarded the most UserFriendly ATS    https://www.jazzhr.com/?utm_source=partner-epitomehr. 
LinkedIn offers a unique opportunity for people and brands to communicate in a more deliberate and intentional way. Michaela Alexis has successfully helped entrepreneurs and small businesses make waves on LinkedIn that resulted in business growth as well as building a smart network of like-minded, relevant people and opportunities. LinkedIn has so much more to offer than as just a place to park your resume. The newest LinkedIn Live feature offers endless possibilities including showcasing your products or services, utilizing your personal profile and company pages to best attract the right people, host your blog, as well as a place to publish content and build a following that knows, likes and trusts you.
Michaela is a Canadian Millennial and a LinkedIn expert, having written dozens of articles that have received millions of reads. Her LinkedIn journey started in March 2016 when an article that she wrote about landing her dream job went viral. Over the past decade, Michaela has managed the online presence of more than 100 high-profile brands and built her own personal brand to over 140,000 followers on LinkedIn. Michaela was one of the first people on LinkedIn to openly discuss mental health, self-esteem, and reporting harassment in the workplace. After her father passed away, she started a discussion around bereavement and how it affects your career. When she launched a video campaign on LinkedIn called #letsgethonest, encouraging professionals to share a challenge that they’ve had to overcome in their career – the campaign reached over 26 million LinkedIn users. Whilst our conversation mainly revolved around how to extract the most value from the LinkedIn platform, we talked about a number of other things too: from Michaela’s experience getting fired for reporting sexual harassment to self-confidence to dealing with rejection. I asked Michaela whether Millennials deserve the rap they’ve been given as entitled and needy – and I found her responses eye-opening. I have two favorite quotes from this episode: “people don’t owe you a job” and “a career is a relationship”. We recorded this show while Michaela was in Dubai, speaking at a CIPD Middle East conference – so a huge thanks to Charlotte and the CIPD team for making this episode possible. If you'd like to get in touch with Michaela, you can find her on LinkedIn (obviously!) and Instagram. You'll also find a bunch of free goodies on her website.  Please remember to subscribe to the podcast, tap a rating or write a review! Thank you.
In this episode of Tales from the PROS, I chat with Michaela Alexis, who is one of North America’s most in-demand speakers on topics related to personal branding on social media, particularly LinkedIn.  Since then, she has replicated that success, with dozens of articles and content receiving millions of views and reads, featured on the likes of CNBC, BuzzFeed, Success.com, Inc., and more. We discuss Michaela's journey to how she built her personal brand, how to create content that goes viral, strategies for content engagement on LinkedIn, video creation tips, lead generation, and much more.    Questions Asked: What inspired me to reach out to you was first off see your content and videos everywhere on LinkedIn and really love your authenticity, and I know your speaking at the Inbound conference which is amazing. So essentially, what triggered you to start building your personal brand? What steps or strategies did you execute to create viral content on LinkedIn and provide influence and inspiration online? In your experience guiding and directing brands regarding their content and marketing, how do you leverage your personal brand with your company without creating brand clutter or confusion to your audience? How do you start monetizing your personal brand on LinkedIn or in general? Or do you simply get leads and prospects by just offering amazing content and videos? Many of us in business that are creating consistent content and trying to create influence and be "inspirationalists", what are your thoughts on the different social platforms and how do you find which one suits you better in building that personal or even company brand? How do you guide companies in building their brands online in regards to building authenticity, validity, trust, and credibility? Do you have any top tricks or strategies when creating videos to receive high engagement on LinkedIn and/or YouTube/Facebook? What are some of the personal branding struggles you had to go through and how did you overcome them?   Three How's: How do you define failure? How do you define entrepreneurship? How do you define success?   Closing: Where can everyone find you? Thank you so much for being a part of this podcast and sharing your story with us. I am very thankful.  Thanks again everyone for listening, and this is your host Michael Georgiou on Tales from the PROS, and until next time.  Follow Michaela Alexis: Linkedin - https://www.linkedin.com/in/michaelaalexis/  Website - https://www.mickalexis.com/ Follow Me: Podcast Website - https://www.talesfromthepros.com  Company Website - https://www.imaginovation.net  Facebook - https://www.facebook.com/TalesfromthePROS/  Twitter - https://twitter.com/MGeorgiou22   Instagram - https://www.instagram.com/the_mgeorgiou/  YouTube: https://www.youtube.com/channel/UCJv9pbImovknEluSLzAPTpg/featured   
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Creator Details

Location
Ottawa, ON, Canada
Episode Count
19
Podcast Count
18
Total Airtime
12 hours, 50 minutes