1421 Michal Sadowski How He IPO'd $2m ARR Company on Polish Exchange Michal Sadowski is the Founder & CEO of Brand24 (https://brand24.com/) 🕒 Time Stamped Show Notes: 00:00 – Nathan's introduction to today's show 00:24 – Why Brand24 now serve 2k customers each month 03:35 – How their average customer pays them $100 monthly 04:35 – Why they are doing $2.4M in ARR 05:05 – How they launched the company back in 2011 05:15 – Why their team of 65 full-time employees is based in Poland 05:45 – How they've grown to scale with just $300k in venture capital 08:40 – Why they are up from $1.8M in ARR twelve months ago 12:20 – How Brand24 is exhibiting 5% to 7% gross logo churn per month 13:21 – Why they are landing new customers for $280 in CAC 13:45 – How they assume an LTV of $1,500 over 15 months 14:00 – The Famous Five
We're joined this week on #thePawdcast from the talented and serial entrepreneur, Michal Sadowski who has founded not only the YouTube of Europe but the popular social networking and analytical company, Brand24!
We dive deep into the discussion about how the entrepreneurial scene compares and contrasts with that of the United States market. We discuss the exhilaration and struggles that was building an incredibly successful company, selling that same company and then losing all of your money earned to find that next great idea, that next passion project.
We discuss in detail about the obstacles with growing Brand24, acquiring customers and capital, how to compete in such a competitive how to grow a team, and for many of our listeners, how to scale a digital company. We even discussed new marketing approaches using Quora, Reddit, and other social networks to organically attract new customers.
This is a hard-hitting, quick-pace episode, and our first European guest. All of you at #Pawdcast nation are going to live it. As always, please make sure to hit the like button and to share with your friends too!
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About #thePawdcast — Discussing all things entrepreneurship, startups, creativity, businesses, innovations, self-awareness and everything in-between. Hosted by Joshua Davidson, Eddie Contento, and Daniel DiGangi. Brought to you by ChopDawg.com.
Today Shira interviews Mike Sadowski from Brand 24, a SaaS company born and raised in Poland - with no US entity. Michal is the Founder & CEO at Brand24, a social listening tool used by over 1000 customers across 40 countries. He's a mentor at Startup Weekend & Founder Institute and the author of "Social Media Revolution", a bestselling book. Awarded with a "Best Co-Founder" prize in The Next Web Startup Awards 2013. Web Summit Conference 2013 People's Stage winner. In his spare time he is a guitar player in a rock band called Band24. We talk about how humor can go viral when you least expect it, and how the PR channels you were expecting a lot from don't always pan out. You can find out more about Michal at: https://www.linkedin.com/in/michalsadowski1 Find out more about Hunter & Bard (the show sponsor) at: https://www.hunterandbard.com/ And Shira Abel at: https://www.linkedin.com/in/shiraabel Thank you for listening! If you'd like to be interviewed on the show - just ping Shira in one of the many profiles she has online.
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