Mike Dickerson
Guest on SaaS Interviews with CEOs, St…, Microsoft Business Applicatio… & B2B Growth: Your Daily B2B Ma…
Mike Dickerson is an entrepreneur and Chief Executive Officer of ClickDimensions.
Chief Executive Officer of ClickDimensions, the leading marketing automation solution for Microsoft Dynamics 365. Mike joined ClickDimensions from PGi, a global provider of web conferencing software and collaboration technology, where he served as Executive Vice President of Strategy and Business Development. In that role, he developed partnerships with some of the biggest players in the technology industry, including Microsoft. Prior to that, he started PGi’s Global Collaboration Services division, growing it from $86 million to $240 million in revenue and serving as a trusted advisor to some of the most recognized brands around the globe.
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Full Show Notes: https://www.nz365guy.com/58
In This Episode
Running the most successful ISV and becoming a market leader
Mike’s career journey and ClickDimensions’ successful growth
Keys to building engagement with a wide partner base
Strategies for developing a strong partner engagement focus
Technology and strategy changes in Microsoft
Running an effective marketing program
Producing content to meet the soft skills of using ClickDimensions
Adapting technology to changing marketing trends
Machine learning and artificial intelligence
Creating staff culture in the company
Transitioning from a start-up organization to a mature organization
Mike Dickerson is the CEO of ClickDimensions, the leading marketing automation solution for Microsoft Dynamics 365. Mike joined ClickDimensions from PGi, a global provider of web conferencing software and collaboration technology, where he served as Executive Vice President of Strategy and Business Development. In that role, he developed partnerships with some of the biggest players in the technology industry, including Microsoft. Prior to that, he started PGi’s Global Collaboration Services division, growing it from $86 million to $240 million in revenue and serving as a trusted advisor to some of the most recognized brands around the globe
Books Mentioned
Radical Candor by Kim Scott - https://amzn.to/2CS78JA
Resources
Google Adwords - https://adwords.google.com/video
Common Data Service - https://docs.microsoft.com/en-us/common-data-service/
Dynamics 365 for Marketing - https://dynamics.microsoft.com/en-us/marketing/overview/
Azure Machine Learning Studio - https://azure.microsoft.com/en-us/services/machine-learning-studio/
Microsoft AI - https://www.microsoft.com/en-us/ai
CreditsMusic Credits
I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. Ft: J Lang, Morusque
In this episode we talk to Mike Dickerson, CEO of ClickDimenions. The digital era has fundamentally changed B2B sales in three fundamental ways: Sellers no longer have a monopoly on information. Buyers have almost unlimited access to more content to help them discover their pains, define their needs and research alternatives. Buyers have more competitive alternatives. Using digital technologies, competitors can reach buyers regardless of geographic location and hour of day. Buyers no longer are beholden to the seller’s appointment schedule; they can do their buying work whenever and wherever they want. Prospects are harder to reach. Cold calls don’t work. People don’t want to be interrupted, they don’t want to be sold and they are hard to engage. We know prospects are online, bit it requires skills to find prospects who browse anonymously in a universe of websites and content. Buyers also are wary of all the spin, they put more weight on authentic customer reviews and trusted members of their social networks. Click here to connect with this guest on LinkedIn.
In this episode (brought to you by D365UG) we are joined by Mike Dickerson, CEO of ClickDimensions. ClickDimensions is the leading third-party marketing automation platform for Dynamics 365. During our conversation, we discuss how ClickDimensions has grown in the 18 months, how ClickDimensions is adapting to recent changes in the Microsoft Business Applications Platform, and what is in the future roadmap. Topics discussed in this episode: ClickDimensions and Unified Interface Other components of the Microsoft Business Applications Platform Digital marketing trends Is email still king? B2B vs B2C marketing ISV's tension between Microsoft roadmap and ISV product roadmap Common marketing automation mistakes Common traits of successful marketing automation deployments Services required for marketing automation deployments Understanding your value proposition to your clients ClickDimensions expansion plans This episode is a production of Dynamic Podcasts LLC. Subscribe to the CRM Audio network of podcasts on Apple Podcasts and Spotify.
Creator Details
Location
Atlanta, Georgia, United States of America
Episode Count
4
Podcast Count
4
Total Airtime
2 hours, 11 minutes
PCID
569896