Michael Lunardelli is the VP of Merchandise at Spartan Race Inc.
The world is facing a new paradigm and as a global events / racing company we at Spartan have had to pivot and pivot quickly to adapt. Today Joe De Sena, our host & the CEO of Spartan, speaks with Spartan’s Chief Marketing Officer Carola Jain and our host Col. Tim Nye speaks with Spartan’s VP of Merchandise Mike Lunardeli. We ask how Spartan as a company and a culture is stepping up to face its current business challenges.  We have been learning & talking about resilience, performance under pressure, and facing up to difficult challenges for years on this podcast - now we get to see Spartan put these lessons into action. What has been going on from the inside and how as a company and global community we are forging forward and taking on obstacles as they arise. Until we can race again, the trends have shifted to online content, home gyms and a massive surge in the desire to own your own equipment. Spartans will come back from this, a stronger community than ever. Take care of eachother, take care of yourself and keep moving! Aroo.    LESSONS Pivot quickly  Take care of your community  Be creative with content  Try new things  Build a good team  Train where you are  Find the best version of yourself Keep moving!  Give it your all    LINKS https://shop.spartan.com/ This episode is brought to you by WINE4RUNNERS.COM/SPARTAN   TIME STAMPS 0:00 The pod team introduces this special episode via zoom  2:35 WINE4RUNNERS.COM/SPARTAN intro  3:05 Interview begins with Spartan CMO Carola Jain  3:55 the reality for Spartan  5:05How to keep a largely furloughed staff motivated  6:40 How kids are understanding this situation  7:40 How do we take care of our community  8:55 A 50,000 ft view of what’s going on at Spartan 9:05 Shifting to online content & demand for equipment  13.55 Spartan at the forefront of social media reframing  15:40 Assessing the “new normal” 17:25 Two areas Joe feels like he “failed” 19.25 WINE4RUNNERS.COM/SPARTAN break 20:25 Part 2 begins with Colonel Nye & VP of Merchandise Mike Lunardeli 19:25 Getting people to find a better version of themselves  21:55 How Spartan Merch began & developed 23:55 Positioning Spartan as a global fitness brand  25:55 Best sellers - and providing global access  27:25 Shifting landscape with the shutdown 28:55 New trend of creating home gyms   33:55 working overtime and giving it our all  35:55 discounts & race deals- optimism & hope  38:05 The Colonel, Johnny, Marion & Sefra discuss the interview  42:35 Spartan Up community leaning in everyday at 2pm EST on zoom : 510-734-9695 44:25 WINE4RUNNERS.COM/SPARTAN Close   SUBSCRIBE: Apple Podcasts: http://bit.ly/SpartanUpShow YouTube: http://bit.ly/SpartanUpYT Google Play: http://bit.ly/SpartanUpPlay   FOLLOW SPARTAN UP: Spartan Up on Instagram https://www.instagram.com/spartanuppodcast/ Spartan Up on Twitter https://twitter.com/SpartanUpPod   CREDITS: Producer – Marion Abrams, Madmotion, llc. Hosts: Joe De Sena & Sefra Alexandra, Johnny Waite & Colonel Nye  Synopsis – Sefra Alexandra Production Assistant - Andrea Hagarty   © 2020 Spartan
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44 minutes, 55 seconds
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