Nancie McDonnell Ruder has over 20 years of experience in marketing strategy, marketing training, branding, and consumer research. She loves building brands and helping people get better equipped to do so.She began her professional career with the Leo Burnett Company in Chicago, Illinois, where she served clients such as Procter & Gamble, Eli Lilly, The Gap, Lexmark Computers, and Hoechst Marion Rousseau. For three years, she spearheaded Leo Burnett’s global new business efforts, which resulted in 14 cross-market new business wins.