Natalie Toren is an LA-based creative consultant and writer, she has been published in New York Magazine’s The Strategist, Into The Gloss, Freunde Von Freunden, T Magazine, Gather, Allure and other media outlets.
Erik is joined on this episode by Bee Shapiro (@BeeShapiro), New York Times columnist and founder of Ellis Brooklyn, and Natalie Toren (@NatalieToren), creative consultant.They talk about:* The current landscape in the beauty sector, including the clout of the massive incumbents and some of the up-and-coming brands. * Whether successes like Kylie Jenner's line or Glossier can be replicated.* How fragrance is unique from other categories.* Where Bee would be investing if she was running a venture fund in the space.* What distribution deals with big companies look like and what the economics are.* Whether Silicon Valley tech entrepreneurs could take on the space.… And much more.Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at or get in touch with us on Twitter @villageglobal.Venture Stories is brought to you by Village Global, is hosted by co-founder and partner, Erik Torenberg and is produced by Brett Bolkowy.
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Creator Details

Los Angeles, California, United States of America
Episode Count
Podcast Count
Total Airtime
49 minutes, 49 seconds
Podchaser Creator ID logo 006902