Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping companies develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan. Check out his Maximize Your Social Influence podcast for weekly inspiration.
The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential clients.Listen in as Jay gives some specific advice as to how to do this - hint: "FAQ" is a strategic keyword here - as well as also provides some strategic wisdom around the customer experience marketing gap that he sees and why it is critical to close it to remain relevant today.Jay Baer Links:Convince & Convert: https://www.convinceandconvert.com/Jay Baer: https://www.jaybaer.com/Social Pros Podcast: https://podcasts.apple.com/us/podcast/social-pros-podcast/id499844469Episodes Mentioned in the Show:138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]35: Youtility: Jay Baer Shares Insights on Mobile, Content Marketing, and Social MediaReference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to realize the mistakes of my own blog as well as those that I have helped in a variety of capacities over the years. Since Google is the biggest digital influencer of them all, I wanted to share with you the 11 blogging mistakes that I see businesses make yet very few podcasters or people in the blogosphere talk about. I hope after listening to this episode you will have a much more strategic look at blogging and how impactful it can be for your business.For those of you interested in my fractional / outsourced CMO service, please contact me here: https://nealschaffer.com/contact/Episodes mentioned in the show:160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition129: How Fresh is Your Content?Links mentioned in the show:SEMrush: https://nealschaffer.com/semrush [affiliate link]The Blogging Millionaire on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-blogging-millionaire/id1072931592Ahrefs study on blog traffic: https://ahrefs.com/blog/search-traffic-study/The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Yoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Neal Schaffer is a leading authority on helping innovative businesses through their digital transformation of sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, the most recently published one being The Age of Influence.
Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include:1.  How marketers can cut through clutter with their content.2. Strategies on how to build an audience in a recessionary environment.3. What subscriber channels make the most sense to drive revenue. Joe Pulizzi Links:Joe Pulizzi's Website: https://www.joepulizzi.com/Joe Pulizzi's books on Amazon: https://amzn.to/2Z3LMUlCorona Marketing [Free Ebook]: https://www.joepulizzi.com/corona-marketing/Reference Links for Neal Schaffer:My Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
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Creator Details

Birthdate
Dec 16th, 1998
Location
Irvine, California, United States of America
Episode Count
211
Podcast Count
30
Total Airtime
3 days, 7 hours
PCID
Podchaser Creator ID logo 013281