Nir Eyal is an American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products.After graduating from Stanford University's Master of Business Administration program, Eyal taught a course at the Stanford Graduate School of Business on product design.Eyal is an expert in the field of behavior engineering, which incorporates elements of behavioral science to enable software designers to develop habit-forming products for businesses.
Bestselling author of Hooked and Indistractable, Nir Eyal was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” In this episode, Shane and Nir discuss regaining control of our attention from technology, how to get more done in less time, controlling the things you have agency over and so much more. Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member only episodes, and more. https://fs.blog/knowledge-project-premium/ Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on twitter at: https://twitter.com/ShaneAParrish
This week, Product Love hosts Nir Eyal, author of Hooked. Nir and I talk about how to build engaging products, ways to fight back against distractions, and why humans make terrible life choices.
This is The Founders' List - audio versions of essays from technology’s most important leaders, selected by the founder community. "Becoming indistractable requires an understanding of why you lose focus and learning the skills to do as you say. This guide is for people who want to harness the power of focus, but don’t have a lot of time. The more we respond to external triggers, the more we train our brain in a neverending stimulus-response loop." This is the audio version of Nir Eyal's focus guide, 'How To Make The Most Out Of Your Time And Your Life'. By reimagining a task, you can make anything more enjoyable and intrinsically rewarding because in our digital age, it's very difficult to “muster enough energy” to stay focused. Nir is a former instructor at Stanford’s Graduate School of Business and author of the bestseller, “Hooked: How to Build Habit-Forming Products.” 2013 His latest book, “Indistractable: How to Control Your Attention and Choose Your Life,” 2019 is out now. Check out his website and content at - https://www.nirandfar.com/
All early-stage companies are in search of traction. It’s notable that the opposite of traction is distraction and top Founders have an inverse response to distraction. As the world around them gets more distracting, what they see is a once-in-a-lifetime opportunity to break out from their competitors and win. NFX partner James Currier talks with Nir Eyal, former instructor at Stanford’s Graduate School of Business and author of the bestseller, “Hooked: How to Build Habit-Forming Products.” 2013 His latest book, “Indistractable: How to Control Your Attention and Choose Your Life,” 2019 is out now. Nir walks us through his frameworks for product building, focus, traction, and building a culture centered around speed and growth. We’ve organized some of Nir’s insights from our podcast conversation for the benefit of focused Founders everywhere. Visit nirandfar.com for more.
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Creator Details

Episode Count
30
Podcast Count
25
Total Airtime
1 day, 38 minutes
PCID
Podchaser Creator ID logo 106791