This episode is going to talk about something different—money. This week, we’re talking to Pam Jordan, fractional-Chief Financial Officer (CFO), about how much you should pay yourself as a business owner, when to know your business has a financial problem, and where to start learning about business finances. IN THIS EPISODE YOU’LL LEARN: What a CFO is and does, and who they work with inside of a business How much to expect to pay a CFO and what to do if you can’t afford one How to know if you need a fractional-CFO and where to find one The top 5 metrics to track on a weekly basis LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Good to Great: Why Some Companies Make the Leap...And Others Don't The E-Myth Revisited Pivot Business Group Pam’s Website Pam on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Are you leaving the numbers to someone else? So many entrepreneurs today are amazing at what they do, but they don’t like to ‘get into the numbers’, or they just have no background in business or finance. If you fit that description, this episode is most definitely for you and also for anyone that wants to sharpen their financial chops and protect their company while moving it forward. In this episode, Roland Frasier sits with Pam Jordan, the Founder of Pivot Business Group. Her firm walks with companies through growth AND hard times, helping them find more profit through executive-level financial services. With over 15 years of experience, Pam turns companies around and helps startups grow. She talks with Roland today about how to help your company no matter what stage you’re at. If you want to dig a little deeper after listening to today’s episode, visit Pam’s website here and read the books she and Roland recommend (see below). “As the business owner, you need to care about the numbers, because it’s your money and it’s your company. And if something goes wrong or something goes right, you need to know, because it’s your signature on the line” - Pam Jordan Listen For Why they call Pam ‘The Profit Finder’. How Pam’s firm ‘Fractionalizes’ executive-level financial help for companies and startups that just don’t need that service full time. The difference between a company with a bookkeeper, a business with a CPA, a business with a fractional CFO (Chief Financial Officer) and a company with a full-time CFO. The true job of a CFO. The advantages and benefits of having a fractional CFO and at what point a company really needs one as opposed to needing an in-house CFO (or getting by with a bookkeeper and accountant). How to structure a CFO incentive package to keep them driven and team-oriented. How to keep a CFO from over cost-cutting (in order to line their bonus pockets). Whether a CFO should be a CPA also? The Commonly seen pitfalls and gaps in systems to avoid. Vital checks and balances that you can put in place to protect you. The difference between reviews and audits, and when (and whether) to get one. Three Key ratios (and figures) to keep in check: Debt to Income 2:1 Income to Expense ratio Always have 3 months of ‘burn rate’ money in reserves to keep the lights on. Lastly, Pam shares the TOP FIVE numbers (Key Performance Indicators) to watch weekly and measure over time in order to track if there’s a problem: Revenue and Sales (all the money in the bank) The Expenses (all the money that is left - including principle to loans) Profit (The most important) All the money that is owed to you All the money that you owe to someone else. Click to visit our website or find us on your preferred podcast player. Contact & Follow Roland On Facebook On Instagram Through his Website Contact & Follow Pam Jordan On LinkedIn Visit Pivot Business Group Find out more at PamJordanCFO.com Follow @BizLunchPodcast on Instagram and Twitter References and Links Mentioned: Profit First by Mike Michalowicz Keys to the Vault Quickbooks Online Software LastPass Password Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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