Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square (“ISQ”), an early-stage growth equity investor and the leading boutique financial advisory firm serving the Health, Active Lifestyle & Outdoors (“HALO”) sector. Since opening ISQ in 2010, the firm has assisted in over 40 merger & acquisition, private placement and advisory assignments In North America, Europe and Asia including transactions with (or for) LA Fitness, Spectrum Clubs, Gold’s Gym International, Space Cycle, Urban Active, Massage Envy, Crunch, ClubReady and numerous private equity firms.