Pete Williams is an entrepreneur, author, marketer and co-host of the PreneurCast Podcast.
"If you want to be an entrepreneur, getting your hands dirty is the way to go." "The biggest innovations don't often come from within, they come from someone else externally looking in and giving advice and trying to do something different." - Pete Williams About: Pete Williams- Founder of Preneur Marketing- Entrepreneur, Author, and Marketer. Overview: Pete Williams, nicknamed the Richard Branson of Australia, takes us through his entrepreneurial journey that started in high school. He also takes us through the 7 Levers of Business, and how we can increase our business through simple steps. Pete Willims   Highlights: Background: Pete started his first business in high school, doing web design for local businesses. Then, he went onto school and received a commerce degree. It wasn't quite what he was expecting, but he learned a lot. His parents were actually teachers and not entrepreneurs, but he gained a desire through working with his friends. Selling MCG Stadium: Ok, so Pete didn't actually sell the stadium, but when it was torn down, and as a 21 year old, he took pieces of the demolished stadium (carpet, timber), created a memorabilia piece, and started selling these pieces to the public. He was able to structure his business model in a way that made the sales fast, efficient, and effective. He was profitable from day one. Telecommunications: After his success with selling the memorabilia pieces, he started working for a telecommunications company, selling phone systems. Consulting: Currently, Pete is consulting startup companies on their HR, marketing, and all around communications. 7 Levers of Business: Traffic, Opt-Ins, Conversions, Average Item Price, Transactions Per Client, and Margins. Pete shares that if you spend 2 weeks and just focus on one of these things, you can increase an aspect of your business by 10% in that area. So, if you then spend 14 weeks total, or 2 weeks per area on growing that part of your business by 10%, by the end of the 14 weeks, you will have doubled your business profits. Helping Entrepreneurs: Pete tells us that when you discover new tools, you need to determine which aspect of your business that tool is going to help grow. If it's not going to help your business grow at the time you need it to, than it's not relevant. End Game for Pete: He has a couple of ideas and a few other books coming out down the road. But he is just going to continue to focus on growing his businesses, and balancing his work/personal life. Take Away: Pete teaches us to open our minds, involve mentors and advisors, and make money with existing ideas. There is no need to reinvent the wheel. Connect With Pete: preneurmarketing.com| petewilliams.com.au | @preneur | Books If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher Sponsors: Flitch Creative Build your brand identity with Flitch Creative's eXpress Packages. All eXpress Packages include free website and email hosting for 12 months. Use promo code "OUTLIER"
Pete talks to Michael Gerber, author of the E Myth series of books and Awakening the Entrepreneur Within, about how he became a best-selling author and small business guru. They also discuss some of Michaels latest projects. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business and how to double your profits in 7 weeks. -= Links =- - Online http://www.michaelegerbercompanies.com - Michael's Site http://earherosports.com.au - Pete's latest project - Books The E-Myth - Michael Gerber Audible: http://preneurmarketing.com/emythaudio Amazon: http://preneurmarketing.com/emythbook Money Master the Game - Tony Robbins Audible: http://preneurmarketing.com/moneymasteraudio Amazon: http://preneurmarketing.com/moneymasterbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
Perry Marshall, Adwords Expert and Author of “80/20 Sales and Marketing” talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss out on the biggest wins. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business -= Links =- - Online http://www.perrymarshall.com - Perry's Site http://www.sell8020.com - Direct link to the "Shipping Only" book offer. http://8020curve.com - 80/20 Online calculator tool - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully. -= 7 Levers Report =- http://7leversreport.com - Find out more about the 7 Levers of business -= Links =- - Online http://www.designcrowd.com - Try out the Crowdsourced Design Service http://www.earherosports.com.au - Pete's new business venture - Books You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com
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Creator Details

Location
Melbourne Victoria, Australia
Episode Count
156
Podcast Count
3
Total Airtime
4 days, 20 hours
PCID
Podchaser Creator ID logo 247372