Hey everyone! Welcome back! This week, Caleb Talley and Jeff Amerine talk with Peter Joukov, COO and co-founder of inq Tattoos. Husband and wife team, Peter and Maria Joukov, founded inq Tattoos because they saw an unmet need in the market for today’s tattoo customer and a better way to work for today's tattoo artist. Leaning on their military, corporate, and business backgrounds, they created a modern and accessible tattoo experience for the everyday customer and a supportive space for professional artists. In this episode, you will get to hear about the story behind inq Tattoos, how they find the right franchisees, and certain challenges with franchising in different states. Thanks for listening in! Shownotes (2:19) Introducing Peter and inq (8:15) Solving problems with unique solutions (11:54) Effects of COVID-19 (14:14) Marketing in the tattoo industry (16:56) Temporary vs permanent tattoos (18:09) Franchising (26:34) Controversial tattoos (32:01) Advice to the younger self (34:22) Wrap up Links Caleb Talley Jeff Amerine Matthew Ward Peter Joukov inq Tattoos Quotes “Sometimes people don’t realize that things can be done differently. And if you’re having a problem and you solve a problem for yourself, you may be solving it for other people as well.” (11:27) Sponsored by Tiny Capital: https://www.tinycapital.com/ Tiny partners with founders to give them quick, straightforward exits that protect their team and culture. We’ll make an offer within a week, close the deal within a month, and keep your business operating for the long term. Get in touch at tinycapital.com/startupjunkies, and we’ll let you know within a couple of days.