Former newsmagazine writer and editor (Time, Fortune) now writing a daily blog about Apple.
WWDC. Apple's software show. "Dub-dub."   Whatever you call Apple's Worldwide Developers Conference, it's the event where we find out what cool new features are coming to the company's multiple platforms: iOS, macOS, tvOS, and watchOS. It's also where we get to know what's on Apple's mind.   The new software shows Apple's hand in ways its hardware doesn't: From new features to combat iPhone addiction to updates meant to prevent data companies from tracking you, Apple is playing both defense and offense in the ongoing backlash against big tech companies. It also quashed (but maybe not fully?) the rumor it was going to merge iOS with macOS, inadvertently giving us a GIF for the ages.   On this week's MashTalk podcast, we go beyond the keynote rhetoric and basket of feature updates to get at the big questions: What kind of experience will users get when this software is on their devices? How will that compare to the competition? And exactly what kind of company is Apple trying to be?   To help answer those questions, we talk to renowned Apple commentator Philip Elmer-DeWitt, the man behind Apple 3.0 and a former tech reporter for Time and Fortune.
Philip Elmer-DeWitt worked for Time Magazine for 30 years as a technical editor and was, recently, a blogger at Fortune. In this interview, we go way back to find his early inspirations. In Philip's case it was a computer programming class in highschool in the late 1960s. It seems innocent enough, but when he later joined Time Magazine and was looking to make his mark, it turned out that he knew more about computers than anyone on the magazine staff. That moved him up quickly as a reporter-researcher. In the second half of the show, we spent some time discussing the iPhone 7, its future and more. Now, Philip has launched his new project, Apple 3.0, a website that delivers on his vast expertise as a technical journalist who has covered Apple for three decades. Philip on Twitter. Philip's new project: Apple 3.0. _______________________ Support TMO when you buy your Apple gear from Apple TMO Background Mode Twitter feed Listing of all previous Background Mode shows. The background on my Background Mode podcast. Send your comments to or
A conversation with Philip Elmer-Dewitt on Apple's relationship with the media. How did the relationship evolve, is it changing and how is Apple addressing different media channels. Philip brings 30 years of experience to Apple journalism and provides some poignant anecdotes about Steve Jobs, the folklore of Apple and the disruption of journalism itself.
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Creator Details

Greenfield, Massachusetts, United States of America
Episode Count
Podcast Count
Total Airtime
2 hours, 14 minutes
Podchaser Creator ID logo 397441