Dr. Predrag K. Nikolic, PhD, MBA is a Full Professor and Chair of the Graduate User Experience (UX) Design Program at the College for Creative Studies, Detroit, United States. He is an experimental designer, interactive media artist, and digital media expert with a PhD in Digital Media and an MBA. His research focuses on mixed-experiential reality, singularity, human-AI interaction, artificial intelligence emancipation, intelligent interfaces, robot creativity, AI aesthetics, and design for behavioral changes. He mixes immersive virtual worlds, artificial intelligence, and responsive environments to engage audiences in new interactive experiences and media perceptions. Before joining the College For Creative Studies, Dr. Nikolic was a Professor at the University of The Bahamas, ShanghaiTech University, Shantou University, Dean of Faculty of Digital Production at EduCons University, Adjunct Professor at Bergen Academy of Art and Design (KHiB and Design, Chinese Academy of Art and Malaysia Multimedia University. He is a founder of AI.R Lab and served as principal investigator at Shanghai Tech University, a senior research fellow at IDM Lab and a researcher at Aalto University Finland. During his 20-year career in the interactive media creative industry, he was director of digital and digital creative director for creative agencies such as Grey Group Worldwide, J. Walter Thompson Worldwide, Ogilvy Mather, and Ogilvy Group. He conceptualised and designed a digital media presence for clients such as Telenor, IBM, Nestlé, H&M, Mars, The Coca-Cola Company, Groupe Crédit Agricole Bank, Yahoo, Czech Airlines and many others.