Raiford Guins is a media historian whose research focuses on video games, digital culture, and media industries. He is the author of King PONG: How Atari Bounced Across Markets to Make Millions, published by MIT Press, which examines the commercial and cultural impact of Atari’s *Pong* franchise and its expansion across markets. Guins’s work analyzes how the game’s design, branding, and distribution shaped early video game business models and popular entertainment, situating *Pong* within broader narratives of media innovation and market strategy.