Reina Pomeroy is a speaker, educator and a business coach, her work has been featured on Huffington Post, Entrepreneur.com and on over 30 chart-topping podcasts, she is also co-host of The Creative Empire™ Podcast.
Hey, Creative Empire listeners, this is our biggest show yet for reasons that we are about to reveal. Reina and Christina are together today and we have some pretty big news for you. Christina and Reina have gotten together over the past two and a half years to record these episodes month in and month out. This is episode 250. They have recorded 250 episodes and have decided that they are going to be stopping the Creative Empire. This is the very last finale episode of CEP as it is right now.
Main Takeaways:What the origin story was [0:02:11]What their favorite part of the show is [0:04:11]Why are the duo leaving the space [0:09:34]Why quitting something does not mean a failure [0:14:32]What Christina has in store for her Creative Empire [0:17:15]What Reina has in store for her Creative Empire [0:20:22]Why they will be serving you in a different way [0:24:02]Would Reina do a podcast again [0:24:43]Would Christina do a podcast again [0:25:27]How to connect with Christina [0:27:58]How to connect with Reina [0:28:46]
“There’s nothing better than the connections I think we’ve made out of the show.”
— Christina Scalera
Show Notes:Being Boss PodcastAmy Porterfield’s PodcastPat Flynn’s PodcastTim Ferriss’ PodcastJenna KutcherVoxerTheir Scaling In Business EpisodeThe Contract ShopThe Contract Shop InstagramChristina’s InstagramReina and CoReina’s Instagram
“For me, being able to share diverse perspectives and interesting people has taught me so much. It has also taught me so much about being a leader.”
— Reina Pomeroy
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Today, Reina and Christina are talking about scaling your business, specifically how do you know what to scale to, what are some red flags that show you maybe you shouldn’t be scaling right now, and what kinds of things you can scale into. If you have no idea how to make more money, or how to serve more people most importantly, this is the episode for you.
Main Takeaways:What some indicators for scaling are [0:01:46]Why you need to be clear in your offerings [0:04:00]How big of an audience size do you need to know when to scale [0:10:03]Why a pre-launch is so important for a course launch [0:14:34]What to do to start scaling [0:24:10]What the online course model looks like [0:25:50]What the agency model looks like [0:29:49]What the one-to-many model looks like [0:35:22]What membership models look like [0:43:48]
“I would rather have a small course that I can complete that I know that I’m going to get through, rather than this massive course that’s going to attempt to help me with everything.”
— Reina Pomeroy
Show Notes:Nicole Miyuki Santo - Her Creative Empire EpisodePat FlynnChris GuillebeauGary Vaynerchuk Marie ForleoRamit SethiAmy PorterfieldJenna KutcherMelyssa GriffinMariah CozDr. Lindsay Padilla - Her Creative Empire EpisodeEmily Walker of Course Wellness Ashlyn Carter - Her Creative Empire EpisodeEmily HirschBecca Courtice - Her Creative Empire Episode
“If you don’t know your conversion rate, then you’re not ready to scale.”
— Christina Scalera
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Today, Reina and Christina are joined by founder and chief sparkler of Sparkle Hustle Grow, Julie Ball. Sparkle Hustle Grow is a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder and subscription box coach. She’s been featured in Forbes, Business Insider, Thrive Global, PopSugar, Mashable, BuzzFeed and probably all those places that you guys check out online when you’re procrastinating.
Main Takeaways:How she went from running a design business to Sparkle Hustle Grow [0:01:19]Where to start with a product shop [0:04:03]What her advice is to start [0:09:05]How to validate things in your business [0:12:03]What you can find in the Sparkle Hustle Grow box [0:13:52]What the Subscription Box Bootcamp is [0:22:38]What success stories Julie has seen with her subscribers [0:25:07]How much you can learn from mistakes made [0:27:08]How to balance both businesses [0:32:03]
“As I was thinking about products and what products that I love, subscription boxes were kind of like top of mind for me because I was a subscriber to several subscription boxes.”
— Julie Ball
Show Notes:Sparkle Hustle GrowSubscription Box Boot Camp
“As I was thinking about products and what products that I love, subscription boxes were kind of like top of mind for me because I was a subscriber to several subscription boxes.”
— Julie Ball
Bio:Julie Ball is the Founder + Chief Sparkler of Sparkle Hustle Grow, a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder, and subscription box coach-- featured in Forbes, Business Insider, Thrive Global, POPSUGAR, Mashable, and Buzzfeed. After running her successful website design and development firm, Julie wanted to get out from behind the screen. This desire coupled with her biggest inspiration--the female entrepreneur community--is what led her to start Sparkle Hustle Grow. Taking her knowledge of the entrepreneurial world and key products that helped her grow her business, she combined them into one product--delivered monthly in a fun-to-open package and has been able to help fellow female entrepreneurs on their journeys toward success. A media studies graduate of Penn State University, Julie went on to get her Masters in Internet Marketing from Full Sail University. Before starting her own business, she worked in corporate music marketing, holding management level roles in a mostly-male dominated industry. Julie lives in the mountains of western NC with her husband and daughter. Social Handles:WebsiteFacebookInstagramTwitter
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Reina and Christina are chatting with Kristen Brown of Samba to the Sea and The Sunset Shop. Kristin is a gal who was gone from humble roots as a photographer in the United States creating a dual coast living from Savannah, Georgia and Costa Rica. In addition, you have to go check out Kristen on Instagram and get all the down-low and all the cute pictures of Gidget on Instagram, because this is a chihuahua you do not want to miss out on.
Main Takeaways:How Kristen decided to move to Costa Rica + split her time in Savannah [0:02:24]How she finds clients in a destination location [0:05:46]What her visual portfolio looks like + what style she has [0:08:01]Why living in two areas helps her business [0:14:54]What challenges + transitions she has faced [0:19:47]What growing has looked like for her [0:24:06]What assets Kristen has + what her superpower is [0:26:43]How photography has been something she has always loved [0:28:55]What the “banks” are that Kristen looks like + having blinders [32:47]
“It was more so out of need of I’ve really started to miss a lot of things about the US, just like easy conveniences that we take for granted as Americans.”
— Kristen Brown
Show Notes:PinterestThe Endless Summer MovieHoneybookThe Sunset Shop
“You can’t compare someone’s middle, or where they are, to your beginning.”
— Kristen Brown
Bio:Me llamo Kristen – that’s Español for “My name is Kristen.” Not too long ago, it was love at first wipeout after my first surf lesson in New York City - - within a year of that first lesson, I retired from the hustle and bustle of the NYC corporate banking world and traded in my heels for a surfboard and camera in Costa Rica. Most days you can find me surfing beautiful Costa Rican waves, photographing a breathtaking sunset, or playing on the beach with my Chihuahua, Gidget. I’m a sunset chaser, soul surfer, and photographer for the sunset dreamers + wild at heart. You can check out my brand and editorial work here, wedding and family photography work here, bring a piece of paradise home with you via my sunset and beach prints at The Sunset Shop, and chase sunsets with me on Instagram @sambatothesea!Social Handles:Website - The Sunset ShopWebsite - Samba to the SeaFacebookInstagramPinterest
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Creator Details
Location
Washington, DC, USA
Episode Count
349
Podcast Count
5
Total Airtime
4 days, 10 hours
PCID
985967