Wondering what life as a PMM at Intercom looks like? Look no further. We got a sneak peek into what a day of their Group Product Marketing Manager, Jasmine Jaume, goes like...and as you might imagine, it's busy and varied!---"We generally will launch Tuesday, Wednesday, Thursday, one of those days, Friday is just not a great day because everyone's off for the weekend. And Monday is also challenging for a similar reason with people coming back in and having lots of stuff to deal with and vying for their attention."
We got some one-on-one time with Lauren Culbertson, the Co-founder and CEO of LoopVOC, to chat about all things product marketing. From how she first got into the industry to how much it forms part of her day-to-day now, we asked it all.---"Honestly, I think that product marketers are the best-suited people to start their own companies because the role is naturally a catch-all in the middle of the strategy of how a product is going to market and making sure that it is growing and making sure that it is functional and that it's sold and that's really what the role of the founder is."
Looking to learn about narrative design? Then you landed on the right pod. We caught up with HubSpot's Principal Product Marketing Manager, Marcus Andrews, about what narrative design is, why people should be adopting it, and how PMMs can actually go about implementing a narrative design approach."You're always fighting to be heard in this very, very noisy environment. So I think people really have to try something different. And that's what narrative design and strategic narratives do."P.s. For anyone wanting to immerse themselves in narrative design even more, Marcus also wrote about it here, and will be answering questions on it here.
We spoke to Podium's Product Marketing Manager and our newly appointed PMA Ambassador, Steven Pelham, about the difference between in-house and agency product marketing, which roles he dabbled in before PMM, which parts of the job he enjoys most, reporting structures, and a whole load more.---"I really enjoy launches, the kind of rush of launch, it's exciting to see things come together. I also really enjoy getting customer insights that are then able to impact strategy."