Ritu Kant Ojha is a senior journalist, columnist, entrepreneur, and author of Real Conversations in Digital Age. He runs a podcast Real Conversations With Ritu Kant Ojha focused on helping people move from a life of pessimism to a life of optimism.
Why do we need personal branding at all? Should our qualifications, social media posts and people in our network knowing about our specialisation not be enough? Is it not meant for people who are heading companies worth hundreds of millions of dollars or those who win Masterchef challenge,  filmstars, cricketers, or maybe politicians?So here is the second in the series. Today let us talk about a basic question — Why do we need personal branding at all! Let me share my experience based on the hundreds of conversations I had with my clients over the years.So most people feel apologetic about promoting or talking about themselves. It sounds strange, but the truth remains that while we do have an inner desire to build a personal brand, there is something inside, that stops us to do that. Now, We are all differently wired because of our circumstances in life — economically, education wise, the exposure we have had, the city we are living in, the upbringing we had etc. And that influences our ability to take the decision of building our personal brand. But with social media, the times have changed and we do see people leveraging YouTube, Linkedin and Instagram to show their skills and build a community around them.For better understanding, I will segregate them into two categories:First are those that are running an established business or heading a well known company— They have thousands of employees, get covered by media and have crossed the threshold of worrying about survival in the market. The problem with such people is that they find it difficult to think beyond their business when it comes to personal branding. Though these are the very people we follow diligently on LinkedIn and Twitter and admire them…. mostly their social media accounts are run by agencies or the corporate communication teams and hence the messaging is mostly transactional in nature. Sometimes, also due to lack of time, they are unable to focus on personal branding.The second category of people are those that are not known by the masses…. they might be in jobs, or could be startup founders, or upcoming chefs, freelancers, a trainer and consultant, a writer, a painter, or an expert in SEO and digital marketing. These are the people who are still not known beyond their close community. And there are millions of such people who, while having expertise and specialisation in something never take that first step towards personal branding. The reasons maybe different for everyone but the two most common issues that I have found are-number one — the lack of confidence in one self. “will people laugh on me, what if someone leaves a stinking comment on my video or blog, am I good enough to do this etc etc”. And number two - is the biggest issue that I have seen in my two decades of experience —the belief that personal branding is only for the privileged few. Out of these millions a small fraction takes step towards personal branding… but leaves it midway after some efforts.You will find them doing few YouTube videos, writing four or five blogs, spending some money on social media marketing and after a while they drop everything as they start finding it overwhelming. And to say that creating a personal brand is not overwhelming or it is a piece of cake is incorrect. It does take lot of effort. BUT it is not impossible. And the rewards will completely change your life. You just need two things - consistency and patience.So, out of the millions who aspire to build personal brand, a small fraction takes step and a much smaller percentage out of them actually are able to create a personal brand.I will cover the nuances of how to create a personal brand one by one in  the coming episodes. Do subscriber and follow the podcast for the future updates.
Namaste everyone. I am your host, Ritu Kant Ojha. I have been receiving queries from some of my listeners to help them create their personal brand. I will address the topic of creating personal brand from next episode. I want to share a question that a listener sent today… and I found it so interesting that I decided to do a podcast on it… that serves as a foundation for creating personal brand podcasts.So he says he is not enjoying the business he is in and while he thought he would be super happy when he crosses the benchmark he had set in his business, he is actually quite unhappy. He asked me how I decided to move away from what I was not enjoying…. to doing things that I loved. So here’s my story in short with the lessons that I learnt. I turned entrepreneur in 2013 and by 2016 I realised that I was not running the business…. but the business was running me. I had a formidable team, a nice office, the earnings were decent and I had turned profitable within first year of starting-up.But, I figured out….that this is not me. I was making money but wasn’t enjoying myself at all. I was working like crazy. My daughter was born in 2015 and that kind of changed something inside me. For the next one year I spent much less time with my daughter than I could have spent. I was a journalist earlier and loved writing, but despite getting opportunities to write for top media houses, I had no time. By early 2017 I started losing interest in chasing business, doing business development in the traditional sense and started to dig deeper on what I wanted. For a long time, I was itching to produce short films.I scripted, directed and produced two short films and a web series in 2018. Since I was so passionate about conversations, I started my research on how smartphones are impacting face to face communication and that lead to my book Real Conversations In Digital Age that was released worldwide in December 2019. So, I was able to achieve two of my dreams - of creating short films and writing a non-fiction. I was also able to get back to what I love most — meeting people and exchanging ideas. I started travelling more and finding opportunities to understand from them how they were upgrading themselves, are they following their dreams, role of conversations in their lives and so on.During these meetings, people started asking me if I can train their team on conversations, few of the leading educational institutions like IIMs and IITs invited me to give a talk around conversations. I started working with individuals and different teams on helping them manage disagreements in workplace, creating a personal brand and training their sales force apart from grabbing the professional speaking opportunities that came my way. I started getting invitations to moderate events ranging from budget to entrepreneurship. So, was I making a lot of money? No. Was I happier than before? Certainly yes. This is who I was….. doing what I truly loved….. and that was conversations! And yeah, how can I forget….doing podcast was one of my dreams that I had given up and the lock-down allowed me to achieve that dream too.Now, not everyone has this kind of a story or similar dreams. It could be going a top business school, or getting that dream job, or starting your own business, or maybe quitting the urban life and become a farmer - I mean yeah a lot of people do that as well. It all starts with real conversations with your self. You can also call them inner conversations.The lockdown has given us that opportunity to dive inside, dig deeper and ask ourselves whether what we are doing is in sync with what we really want to do in life. If it is not, dig even deeper and write down what you REALLY would love to do. You know, A top business news anchor moved to Himalayas, a client of mine sold off his IT company
As the business leaders grapple with the ethical dilemma of choosing between not cutting the jobs & letting the business sink, it is time to reassess the way business was being done so far. The conflict between morality & saving business is not easy. Despite the gloom, those that are able to change business models with speed will survive while those that procrastinate will go out of the market. Deepak talks about the ways how businesses can manage their finances along with the ethical dilemma and emerge winning in these difficult times.Over half of the top 500 companies listed on the National Stock Exchange could find themselves strapped for cash to even make routine payments in the aftermath of the COVID-19 induced lockdown. Except for some strong companies, a majority of the firms could find themselves in liquidity trouble, unless if promoters step in with equity or banks lend to them.As per data out of 467 of the top 500 NSE-listed companies, excluding banks, 257, or 55% of them, have less than 100% cushion for bearing fixed and debt-servicing costs. Should the CEO think about the sailors or the ship? Can both be saved? How to manage job cuts? To talk more about it, we have with us Deepak Narayanan – a Qualified Chartered Accountant and the Founder Director of MyCFO and Practus Advisors, a leading Office of CFO and Performance Improvement services. His team comprises over 1200 professionals across India, USA, and the Middle East with projects in over a dozen countries. bit.ly/ritukant
While almost all discussions in newspapers and TV channels are about the man on the street and the employees in various companies -- and rightly so -- the focus today is on a CEO. How lonely is a CEOs position, the turnaround stories, managing pessimism in the team, managing liquidity crisis...To discuss this, we have Shailesh Haribhakti with us. He is a Board Chairman, Audit Committee Chair and Independent Director at some of the country's most preeminent organizations. He is a well-known thought leader on the Indian Economy and Public Policy.He has consulted, worked with and mentored hundreds of CEOs and promoters during last 4 decades of his experience.realconversations.buzzsprout.com 
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Creator Details

Birthdate
Oct 3rd, 1979
Location
Bengaluru, Karnataka, India
Episode Count
10
Podcast Count
1
Total Airtime
3 hours, 12 seconds