Rob Braiman of Cogent Analytics is the Thoughtful Entrepreneur of this episode! For the last 15 years, Rob has worked directly with over 1700 businesses across the United States, helping business owners improve strategic planning, operations, growth, and business development. The birth of Cogent Analytics began with the ideas and contributions of six people around a dinner table back in 2014, including Rob’s wife of 20 years and business partner, Robin. They are now on the Inc 500 list of fastest growing businesses! The company was formed with the specific intent of bringing tools of better management, organization, and profitability to Main Street America’s small to mid-sized businesses. Cogent has crafted a culture of integrity, honesty and transparency. A good portion of Rob’s core values, and thus the values instilled in his company, began with his service in the U.S. Army serving as a young man with Special Operations Command. Cogent company culture engenders a personal code of honor, to include courage, wisdom, faith, perseverance, and loyalty.