Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company.
How many times have you heard that it is important to drink a lot of fluids when you have a cold or the flu? But why? Does it help flush the illness from your system? That what a lot of people think. But that’s not it. This episode begins with the real reason why it is a good idea to keep drinking when you are sick – but not too much. you have a tough day or a difficult encounter, it can sometimes be hard to shake it off. The problem is it can negatively affect your performance the rest of the day. However, there is a technique that can really help. Dr. Adam Fraser author of the book The Third Space ( explains how elite athletes, salespeople and peak performers everywhere don’t let a bad experience keep them down. If you are going away for the holidays or any other time really, there are some important things to remember to keep burglars out of your house while you are gone. I’ll reveal what is on that very important checklist. do you spot a trend? Where do they come from? Rohit Bhargava has been trying to predict trends for a decade and has published a book about it every year for the last several years. He does this by engaging in what he calls “Non-Obvious Thinking” which he says we should all do to help us spot new opportunities. Listen as he explains how you do it and what the latest trends are. His latest book, which will be the last one in the series is called Non Obvious Megatrends: How to See What Others Miss and Predict the Future ( Weeks Sponsors-Finance Pal. Start you free trial today by going to  Learn more about your ad choices. Visit
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When is obvious the enemy? Byron talks to Rohit Bhargava, best selling author, speaker, and founder of the Influential Marketing Group, about his latest book, Non-Obvious. In Non-Obvious, Rohit writes about how to discover emerging trends through observation. Learn what Rohit thinks will happen if companies ignore digital trends, and what the meaning behind the "spoon code" is. To catch more of Rohit, visit
John C. Havens interviews Rohit Bhargava, author of "Personality Not Included" and SVP of Digital Strategy for Ogilvy Public Relations Worldwide.
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Creator Details

Washington D.C., District of Columbia, United States of America
Episode Count
Podcast Count
Total Airtime
2 hours, 50 minutes
Podchaser Creator ID logo 354042