Ross Brand is a professional live streaming broadcaster having served in many capacities such as Red Carpet host for the Emmy Award winning Never Settle Show, produced by Al Roker Entertainment, brand ambassador for Telestream Wirecast, and on-camera host for multiple Facebook Live Video developers and broadcast solutions, including BeLiveTV and LiveU Solo. He was selected one of “5 Live Video Experts to Follow” by Switcher Studio. With 12 years of on-air experience in radio, Ross hosts three podcasts and an Alexa Flash Briefing. HIs podcasts are Livestream Universe Update, Livestream Deals and Brand On Broadcasting.
Recent episodes featuring Ross Brand
DC Podfest 2019 Preview with Jennifer Crawford (Ep 27)
Entrepreneur and DC Podfest co-founder Jennifer Crawford previews DC Podfest 2019, on Livestream Deals, hosted by Ross Brand of Livestream Universe. The theme of this year's conference is "Different Voices, New Conversations."Save $40 on tickets to DC PODFEST using "ROSSFAN" at checkout.▶️ Attend DC PODFEST 2019: https://dcpodfest19.bpt.me/▶️ ALL PRODUCTS FROM OUR SHOWS: http://LivestreamDeals.com▶️ SUBSCRIBE TO CHANNEL: https://YouTube.com/LivestreamUniverseAbout DC PODFEST:DC PodFest is a two-day event held each fall, where podcasters from around the world gather to learn, network and express their passion for podcasting. "We think of it as an independent podcast intensive for podcasters, and future podcasters."▶️ DC Podfest website: https://DCPodfest.com▶️ DC Podfest on Twitter: https://twitter.com/DCPodFest▶️ DC Podfest on Instagram: https://www.instagram.com/dcpodfest/About JENNIFER CRAWFORD:Jennifer Crawford is the co-founder of DC Podfest. Her passion is helping people grow their businesses. In addition to business and conference consulting, she owns Social Media Rescue, an agency specializing in online crisis management and customer service. She is also the co-founder of a recently launched company, Sparent–a virtual temp agency staffed by stay at home moms with skills to spare. When she is not all up in your business, she performs with The Improv Imps, produces the Podcasting Smarter Podcast for Podbean, and listens to podcasts, of course! She lives with her hunk of spunk husband, Thor and their 140 lb. drool beast, Meatball in Fairfax, VA.▶️ Jennifer Crawford on Twitter: https://twitter.com/JenRunsBusiness▶️ Jennifer Crawford on Instagram: https://www.instagram.com/jenrunsbusiness/This interview was produced and livestreamed using StreamYard. Start live streaming for FREE with StreamYard: https://streamyard.com/RossSubscribe to LivestreamDeals podcast: http://LivestreamDeals.com/podcastLive Video & Podcast Gear: http://LivestreamUniverse.com/ResourcesDISCLAIMER: This description may contain affiliate links, which means if you click on one of the product links, one of the hosts or guests may receive a small commission at no extra cost to you. We only link to products we use or are highly recommended by trusted sources.
Ross Brand - PodLords 20
Video livestreaming expert Ross Brand joins us to talk about how livestreaming can work for podcasters. You can find his content at livestreamuniverse.com and on the major social media platforms! Thanks Ross!
What You Need to Know About Voice Branding for Smart Speakers (Ep20)
On Episode 20 of Brand On Broadcasting hosted by Ross Brand of Livestream Universe, Chip Edwards of Create My Voice talks about the importance of audio branding on smart speakers. Chip helps businesses engage their audience through custom voice apps for Amazon Alexa and Google Assistant devices. He believes voice activated smart speaker apps provide a frictionless experience for consumers of blogs and podcasts.Based in North Carolina, Chip recently spoke about voice branding at the MId-Atlantic Podcast Conference in Atlantic City, New Jersey, and WordCamp NYC in Midtown Manhattan. This episode was recorded on location in New York City following Chip's presentation at WordCamp NYC.▶️ Create My Voice Website: http://CreateMyVoice.com▶️ Create My Voice on Twitter: https://Twitter.com/CreateMyVoice▶️ Create My Voice on Instagram: https://Instagram.com/CreateMyVoiceSubscribe to this podcast: http://BrandOnBroadcasting.com/SubscribeGear recommendations for livestreaming and podcasting: http://LivestreamUniverse.com/Resources
Podcast Movement News: Leading Podcasters Planning International Podcast Association (Ep19)
Chris Curran, Glenn the Geek Hebert and Gordon Firemark are three of the founding members of the board of directors for a new nonprofit industry organization focused on educating people on best practices for podcasting, helping to prevent podfading and lobbying governments on behalf of podcasters.In Episode 19 of Brand On Broadcasting, Ross Brand of Livestream Universe talks with three board members about their vision for the new podcast organization. Recorded Wed, Aug 14, 2019, on the expo floor at Chris Curran's Podcast Engineering School booth at Podcast Movement in Orlando.
LinkedIn Live Adds StreamYard as Official 3rd-Party Broadcasting Solution
StreamYard Update 2019: Livestream to LinkedIn Live with StreamYard. Recorded live using StreamYard's direct integration with LinkedIn Live shortly after it became available. IN THE VIDEO: Ross Brand livestreams directly to LinkedIn using StreamYard's integration with LinkedIn Live. StreamYard has been added as an official 3rd-party tool for livestreaming to LinkedIn Live. If you have access to LinkedIn Live, add it as a destination in your StreamYard dashboard just as you would for YouTube, Facebook LIve and Periscope and then create your broadcast. I cover many of the features that make StreamYard an excellent choice as a live streaming brower-based application for both beginning and advanced livestreamers, including the high quality of the audio and video, ease of bring on multiple guests, ability to play up to :30 second video clips and screen share, and professional production elements for branding, adding text to your broadcast and organizing those assets for quick setup. I've used StreamYard as part of my workflow for all of my live episodes of Brand On Braodcasting, Livestream Deals and Ross Brand Live in 2019. ▶️GO LIVE with STREAMYARD: http://StreamYard.com/Ross ▶️Audio versions of all episodes of Ross Brand Live: http://RossBrandLive.com. ▶️Subscribe to Channel: http://YouTube.com/LivestreamUniverse. NEW LINKEDIN LIVE SHOW: I will be hosting a new weekly show for StreamYard on LinkedIn Live, starting on Wed, Aug. 21, at 2pm ET. It's called "StreamYard Connect." Follow me and StreamYard for live shows and updates: ▶️ ROSS BRAND on LINKEDIN: https://LinkedIn.com/in/rossbrand ▶️ STREAMYARD on LINKEDIN: https://LinkedIn.com/company/StreamYard ▶️Resources for Livestreaming & Podcasting: http://LivestreamUniverse.com DISCLAIMER: This description may contain affiliate links, which means if you click on one of the product links, we may receive a small commission at no extra cost to you. We only link to products we use or are highly recommended by trusted sources.
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Stats
Location
New York, NY, USA
Episode Count
208
Podcast Count
20
Total Airtime
1 day, 15 hours
\",\"rating\":null,\"user_data\":{}},\"21158831\":{\"air_date\":\"2017-08-23 14:06:09\",\"podcast\":552920,\"audio_url\":\"https://cdn.simplecast.com/audio/2b6d76/2b6d7698-9ac4-4dd7-be49-a11a0b053442/7893c967-622f-47e5-a32f-554618c3fe51/002_Ross_Brand_on_Engagement_Through_Live_Streaming_tc.mp3?aid=rss_feed\",\"length\":4138,\"review_count\":0,\"guid\":\"http://todd.live/?p=11669\",\"image_url\":null,\"slug\":\"002-ross-brand-on-building-engagement-online-through-live-streaming\",\"rating_count\":0,\"list_count\":0,\"creator_summary\":[10915],\"weighted_rating_alltime\":3,\"podcast_id\":552920,\"title\":\"002 – Ross Brand on Building Engagement Online Through Live Streaming\",\"id\":21158831,\"creator_count\":1,\"description\":\"The show: For the last couple of years, Ross Brand has been hit live video hard and has spent considerable time mastering engagement through live streaming. During Ross’ live stream journey, Ross has used Facebook Live and Periscope, as well as other platforms, to increase awareness of his brand, Livestream Universe, and to encourage engagement…\\nThe post 002 – Ross Brand on Building Engagement Online Through Live Streaming appeared first on Todd.Live.\",\"rating\":null,\"user_data\":{}},\"21797113\":{\"air_date\":\"2017-10-05 16:54:36\",\"podcast\":244550,\"audio_url\":\"http://traffic.libsyn.com/owenvideo/RossBrand.mp3?dest-id=464887\",\"length\":3216,\"review_count\":0,\"guid\":\"62b3342ee22006a165a2df52d6980e33\",\"image_url\":\"http://static.libsyn.com/p/assets/e/0/0/8/e008708fd8d39db4/199907_BOV_iTunes_Image2_032718.jpg\",\"slug\":\"live-stream-tips-for-consultants-coaches-031\",\"rating_count\":0,\"list_count\":0,\"weighted_rating_alltime\":3,\"podcast_id\":244550,\"title\":\"Live Stream Tips For Consultants & Coaches - 031\",\"id\":21797113,\"creator_count\":0,\"description\":\"Ross Brand joins us in this episode to talk about ways your coaching/consulting business can leverage live video to get an edge on your competitors. B E C O M E  A  B O V  I N S I D E R: http://thebusinessofvideopodcast.com S H O W  S P O N S O R: https://vidsummit.com/   WHERE DO YOU START WHEN YOU WANT TO CREATE A SHOW? Some who start on mobile may develop some BAD HABITS. Start off with interviews so you are not alone trying to figure out what to say. You can bring on experts to build up interest and a following, you can even bring on customers to talk about their experiences. You learn to listen and the best questions come from something your guest says and not what you planned. WHAT IS THE DIFFERENCE BETWEEN A SHOW AND PROMOTING YOUR BUSINESS? There are 3 paths to making money with your show.     #1: You can get on and directly sell your products/services     #2: You provide value, have a conversation, and build a       relationship             relationship with your followers/clients.     #3: The most effective is the portfolio method. How people can find out more about you.            find out more about you. People really should put more time into method #3. This is how people will find out if you are a great match for them. The value of going live, you can show you know what you are talking about and show you are passionate about it. You show you can react in real time to things. Need to learn how to repurpose your live show to get others to find you on replays. You do not need to break through the noise and get thousands of views if that one view is that customer you are looking for, it was effective. WHERE IS YOUR CALL TO ACTION? With BeLive, you can put your call to action in the lower third, and you do not always have to even mention it. Have different call to actions throughout your broadcast. Coaches and consultants have many ways during a broadcast to demonstrate how they can impact their clients. You need to position your broadcast, even if you got very little viewers.  REPURPOSE, REPURPOSE, REPURPOSE!!! HOW DO YOU KNOW WHAT TO SAY WHEN ON CAMERA? There is nothing wrong with just going on and introducing yourself your first time going live. Talk a bit about yourself and wrap it up quick, and as you do more shows go longer and longer. You start getting into your content more and delivering it to your viewers. If you are new to live broadcasting, script what you want to say in the beginning and end. Have notes and build off of that. DO NOT wait for more people to join!!! HOW DO YOU BALANCE YOUR SHOW BETWEEN LIVE VIEWERS AND REPLAY VIEWERS? Pick which one you will prioritize. But for the replay viewers, your audio becomes important. For your live audience, put their comments up on the screen. WHAT ARE SOME OF THE BEST LIVE STREAMING TOOLS? BeLive.tv Get a good microphone, don't forget about the replay viewers! Have some headphones to keep out the noise. DO YOU WAIT TO REPOST AND REPURPOSE YOUR CONTENT? Try to drive people to Facebook 24 to 48 hours, but after that, it does not really matter. It is not a huge game changer.  \",\"rating\":null,\"user_data\":{}},\"22682645\":{\"air_date\":\"2017-09-03 11:00:00\",\"podcast\":31821,\"audio_url\":\"https://podcasts.captivate.fm/media/b1639d55-0fb9-4874-b119-a52e32ea0b9b/596169-live-streaming-success-with-ross-brand-wpcp-163.mp3\",\"length\":3793,\"review_count\":0,\"guid\":\"https://thewpchick.com/?p=21648\",\"image_url\":\"https://cdn.captivate.fm/artwork/3c2449eb-da28-48cd-b072-b1b3661d8ebf/8d66eb17bb7d02ca4856ab443a78f2148cafbb129f58a3c81282007c6fe24ff2-.jpg\",\"slug\":\"live-streaming-success-with-ross-brand-wpcp-163\",\"rating_count\":0,\"list_count\":0,\"creator_summary\":[10915],\"weighted_rating_alltime\":3,\"podcast_id\":31821,\"title\":\"Live Streaming Success with Ross Brand WPCP: 163\",\"id\":22682645,\"creator_count\":1,\"description\":\"I have a confession to make.\\n\\nI was SUPER hesitant to jump into live streaming. For a few reasons. The first reason was that I would have to \\\"get ready\\\", as in, do my hair & makeup every day (O.K., technically I don't have to do that. I get that most people really don't care if what you look like if the content is good, but this was my hang up). Another reason was that I didn't want to just jump on at talk at people.  I wanted to have a strategy, plan it a bit, and make sure I had some time to promote the live stream.\\n\\nWhen I did jump in I got results INSTANTLY.\\n\\nI was floored by the engagement, the number of people that showed up (more than normally show up for a webinar), and the traffic to my live stream post after the event (I pull the videos into my site with Simple Social Press and write a post along with the video. The bonus with using Simple Social Press is that it also pulls the Facebook comments into the site as blog comments, which is awesome).\\n\\nI knew I wanted to have someone on the show to talk about live streaming and after seeing Ross Brand everywhere, I knew I wanted to connect with him. We recorded this a few months ago and things have just gotten bigger (and better) since we first connected.\\nQuestions I Asked Ross\\n\\n \\tCan you share a little bit about your background and how you got into live streaming & broadcasting?\\n \\tWhat is your current business?\\n \\tWhat are some of the things people are doing with live streaming?\\n \\tHow are people monetizing live streaming?\\n \\tWhy do you think people are so hesitant to get into live streaming?\\n \\tWho are some of the people that you see doing live streaming well?\\n\\n\\n\\n\\nWhat You're Going to Learn\\n\\n \\tThe three different ways people are monetizing live streaming\\n \\tHow Mario Armstrong, of the 'Never Settle Show' is using live streaming to grow his brand\\n \\tWhat differentiates live streaming from T.V.\\n \\tThe technical basics you need to get into live streaming\\n \\tThe power of finding the right platform for your audience\\n \\tWhy you should look at live streaming as a content strategy\\n\\n\\n\\n\\nWhere to Connect with Ross\\nWebsite | Facebook | Twitter\",\"rating\":null,\"user_data\":{}},\"25019285\":{\"air_date\":\"2018-01-26 05:15:40\",\"podcast\":35081,\"audio_url\":\"https://cdn.simplecast.com/audio/147fac/147faca2-b6a8-4c18-b335-ae993cb665ce/ae5eabe6-230d-4e79-a6c7-2ea9c39ff058/Ep125_The_LinkedIn_Show_FINAL_tc.mp3?&aid=rss_feed\",\"length\":759,\"review_count\":0,\"guid\":\"https://www.mikemurphy.co/?p=205807\",\"image_url\":\"https://cdn.simplecast.com/images/147fac/147faca2-b6a8-4c18-b335-ae993cb665ce/ae5eabe6-230d-4e79-a6c7-2ea9c39ff058/3000x3000/podcastcoverart3000pxoptimized.jpg?&aid=rss_feed\",\"slug\":\"the-linkedin-show\",\"rating_count\":0,\"list_count\":0,\"creator_summary\":[4149,10915],\"weighted_rating_alltime\":3,\"podcast_id\":35081,\"title\":\"The LinkedIn Show\",\"id\":25019285,\"creator_count\":2,\"description\":\"Today is Part 1 of 3 Social Media Mini-Series\\nSpecial Guest: Ross Brand from LivestreamUniverse.com\\nEpisode Summary:\\nWhat is LinkedIn?\\nWhy should content creators be on LinkedIn in 2018?\\nWhere do you start? What is most important?\\nWhat type of content should you create?\\nHow often should you post on LinkedIn?\",\"rating\":null,\"user_data\":{}},\"25209502\":{\"air_date\":\"2018-02-02 05:15:35\",\"podcast\":35081,\"audio_url\":\"https://cdn.simplecast.com/audio/147fac/147faca2-b6a8-4c18-b335-ae993cb665ce/3f74811c-0bf3-411d-9697-c1540f4a8ca6/Ep126_The_Twitter_Show_FINAL_tc.mp3?&aid=rss_feed\",\"length\":893,\"review_count\":0,\"guid\":\"https://www.mikemurphy.co/?p=205823\",\"image_url\":\"https://cdn.simplecast.com/images/147fac/147faca2-b6a8-4c18-b335-ae993cb665ce/3f74811c-0bf3-411d-9697-c1540f4a8ca6/3000x3000/podcastcoverart3000pxoptimized.jpg?&aid=rss_feed\",\"slug\":\"the-twitter-show\",\"rating_count\":0,\"list_count\":0,\"creator_summary\":[4149,10915],\"weighted_rating_alltime\":3,\"podcast_id\":35081,\"title\":\"The Twitter Show\",\"id\":25209502,\"creator_count\":2,\"description\":\"Today is Part 2 of 3 Social Media Mini-Series\\nSpecial Guest:\\nRoss Brand from LivestreamUniverse.com\\nEpisode Summary:\\n\\n\\nIs Twitter still relevant for content creators and personal brands in 2018 and if so, why?\\n\\n\\nDo you recommend sharing content from all other social media channels and is there any best practices to follow?\\n\\n\\nCan you explain the etiquette of liking posts, retweeting and sharing tweets?\\n\\n\",\"rating\":null,\"user_data\":{}},\"25393009\":{\"air_date\":\"2016-11-04 04:15:59\",\"podcast\":35081,\"audio_url\":\"https://cdn.simplecast.com/audio/147fac/147faca2-b6a8-4c18-b335-ae993cb665ce/f33d59ee-ff85-4595-9ff2-fb9ecb4eaf6b/ep61_The_FaceBook_Live_Show_FINAL_tc.mp3?&aid=rss_feed\",\"length\":1040,\"review_count\":0,\"guid\":\"http://www.mikemurphy.co/?p=28693\",\"image_url\":\"https://cdn.simplecast.com/images/147fac/147faca2-b6a8-4c18-b335-ae993cb665ce/f33d59ee-ff85-4595-9ff2-fb9ecb4eaf6b/3000x3000/podcastcoverart3000pxoptimized.jpg?&aid=rss_feed\",\"slug\":\"the-facebook-live-show\",\"rating_count\":0,\"list_count\":0,\"creator_summary\":[4149,10915],\"weighted_rating_alltime\":3,\"podcast_id\":35081,\"title\":\"The Facebook Live Show\",\"id\":25393009,\"creator_count\":2,\"description\":\"Just how big is Facebook?\\nWhat is Facebook Live?\\nWhat are some ways to use Facebook Live to promote your podcast or brand?\",\"rating\":null,\"user_data\":{}},\"25567713\":{\"air_date\":\"2018-02-07 20:00:00\",\"podcast\":580289,\"audio_url\":\"https://cdn.simplecast.com/audio/80fe21/80fe21f4-6eee-44eb-b7e8-72a6ff9c7445/d586ed18-f918-47ee-bfe1-f8820cce3c7f/080_Ross_Brand_of_Livestream_Universe_on_Live_Streaming_in_2018_tc.mp3?aid=rss_feed\",\"length\":2894,\"review_count\":0,\"guid\":\"ff3a6b765ba1a4d1f01a7c747e9cb673\",\"image_url\":\"https://cdn.simplecast.com/images/80fe21/80fe21f4-6eee-44eb-b7e8-72a6ff9c7445/d586ed18-f918-47ee-bfe1-f8820cce3c7f/3000x3000/entrepreneurlivevideo.png?aid=rss_feed\",\"slug\":\"ross-brand-of-livestream-universe-on-live-streaming-in-2018\",\"rating_count\":0,\"list_count\":0,\"weighted_rating_alltime\":3,\"podcast_id\":580289,\"title\":\"Ross Brand of Livestream Universe on Live Streaming in 2018\",\"id\":25567713,\"creator_count\":1,\"description\":\"Today I have my friend Ross Brand on to discuss live streaming in 2018, along with other social media thoughts.\",\"rating\":null,\"user_data\":{}},\"32007994\":{\"air_date\":\"2018-09-27 07:30:00\",\"podcast\":15423,\"audio_url\":\"http://traffic.libsyn.com/podcastengineering/The_Podcast_Engineering_Show_-_Ep.105_-_Ross_Brand_Podcaster_and_Livestreamer.mp3?dest-id=346557\",\"length\":4639,\"review_count\":0,\"guid\":\"5fcc8d6e0c7d4957ade7a5260077bbf5\",\"image_url\":\"http://static.libsyn.com/p/assets/0/e/1/f/0e1fe21f9173c767/PE_Show_-_3000x3000.jpg\",\"slug\":\"pes-105-ross-brand-podcaster-and-livestreamer\",\"rating_count\":0,\"weighted_rating_alltime\":3,\"podcast_id\":15423,\"title\":\"PES 105: Ross Brand: Podcaster and Livestreamer\",\"id\":32007994,\"description\":\"My guest is Ross Brand from LivestreamUniverse.com! We discussed podcasting, Livestreaming, equipment and tons more. Enjoy listening! Ross's audio equipment: Primary Studio Mic - Shure SM7B (Had compared RE20, SM7B, PR40 & RE27 in B&H mic room before deciding on SM7B) Primary Reporter Mic - Electro-voice RE50, Omni, Backup/Guest Mic - Samson Q2u Primary Audio Interface/Mixer/ Recorder - Sound Devices MixPre-3 Backup Studio Audio Interface - Audient iD14 Secondary Studio/iOS Audio Interface - Shure MVi (I have a two interface setup that enables me to get both myself and guest's audio on Instagram Live while also livestreaming to FB Live with no additional mics needed) Mobile Audio Interface - iRig Pre Headphones: Sennheiser HD280Pro, closed back Computer - 15\\\" MacBook Pro (mid 2015) Mobile: iPhone 7 DAW: Screenflow (I know, I know...) - boosts level in places, Auphonic sometimes Likes and uses the Spreaker web player, chapters, Ross's video equipment: Webcam - Logitech C922x Camcorder - Canon Vixia R800 Capture Card - Magewell Software - BeLive (for Facebook Live) Software - Wirecast Studio (switcher, encoding, streaming, recording, live production) Hardware Encoder - LiveU Solo (cellular streaming from remote, bandwidth challenged locations without computer) Ross's post-production workflow: (mixing, software, effects processing, editing, mastering, etc.) Record in MixPre-3 as wave file on SD card and edit in Screenflow Edit out any gaps, edit out the worst \\\"ums\\\" \\\"and uhs\\\" and occasionally a segment that detracts from the overall conversation Boost softer or lower louder areas to make overall volume more consistent Record into and outro Add music tracks Check volume levels again Export final mix as m4a Upload to Auphonic and use default settings Download mp3 from Auphonic Thank you for hanging out with us, Ross! DID YOU KNOW........We exist for the purpose of helping you, so please comment below with any questions or remarks. Thanks for listening! Want to Start a Business or Have a Career as a Podcast Producer/Engineer? Listen and Subscribe in Apple Podcasts, Spotify, Google Podcasts, iHeart Radio, Stitcher, TuneIn Radio, Android, RSS\",\"rating\":null,\"user_data\":{}},\"32405238\":{\"air_date\":\"2018-10-09 04:00:00\",\"podcast\":1640,\"audio_url\":\"http://traffic.libsyn.com/realestateuncensored/REU_-_9-21.mp3?dest-id=283746\",\"length\":3188,\"review_count\":0,\"guid\":\"a29a75f9ba324e8d81ebf6d10adcec52\",\"image_url\":\"http://static.libsyn.com/p/assets/b/0/1/3/b01312af10d0242f/REUiTunes-Color-300px.png\",\"slug\":\"3-paths-to-monetizing-your-live-video-wross-brand\",\"rating_count\":0,\"weighted_rating_alltime\":3,\"podcast_id\":1640,\"title\":\"3 Paths to Monetizing Your Live Video w/Ross Brand\",\"id\":32405238,\"description\":\"Many agents fear getting on camera, not to mention live videos where there’s plenty of room for mistakes. Do mistakes make you look more human and approachable? What type of topics should you choose to speak about on video? Why is it important to have a call-to-action in your videos? In this episode, Ross Brand talks about how you can use live video to engage with your audience. Live streaming takes video to the next level because people can actually communicate with you through a live chat. -Ross Brand Three Things We Learned Timeless content is easier to monetize When you talk about topics that will remain the same even a year from now, you’re more likely to generate leads than when speaking about real estate trends. An excellent way to find evergreen topics for your live videos is to take a look at popular blog posts and put your own spin on them. Add a call-to-action at the end of the video Your viewers don’t want to feel like you’re selling to them, but they do want to find out what you do for a living. A good way to mention your real estate business is to put a call-to-action at the end of the video and let people know you’re available. You might not get warm leads right away, but after you build trust, your viewers will think of you when they need to buy or sell a property. Focus on the lifestyle people have in certain areas, not about the listing Most agents choose to use live videos for listings, but only a very small percentage of your audience is interested in buying a house right now. Instead of focusing on a a very niche audience, you can expand it by talking about the lifestyle in the neighborhoods where you’re active. For example, you speak about fun things to do during the weekend or the best restaurants in the area.   Don’t just recycle content on social media. When you re-post your live stream on social media, the content has a relatively short shelf life. Create a website or a social media page where people can browse through your videos and interact with your content. This way, your content is easier to find and will serve your branding efforts months and maybe even years after it was published the first time. Guest Bio Ross Brand is a livestream strategist, podcast host, speaker, and On-AIR personality. He was named the number #1 Live Streaming Expert by Klout and was selected as one of the “5 Live Video Experts to Follow” by Switcher Studio. In the present, Ross creates content for podcasts and Alexa Flash Briefings and is the founder of Livestream Universe. You can find out more about him here.\",\"rating\":null,\"user_data\":{}},\"34276271\":{\"air_date\":\"2018-12-03 07:15:27\",\"podcast\":146562,\"audio_url\":\"http://traffic.libsyn.com/podcastersroundtable/PR121.mp3?dest-id=447847\",\"length\":6100,\"review_count\":0,\"guid\":\"c69ef30ef67a42dabc9bd518b4b4fda3\",\"image_url\":\"http://static.libsyn.com/p/assets/1/3/c/4/13c44c50bb4aea9f/PodcastersRoundtableITUNESimage3000.jpg\",\"slug\":\"121-you-spent-how-much-on-podcast-gear\",\"rating_count\":0,\"list_count\":0,\"creator_summary\":[5176,756,10915],\"weighted_rating_alltime\":3,\"podcast_id\":146562,\"title\":\"121: You Spent How Much on Podcast Gear!!??\",\"id\":34276271,\"creator_count\":4,\"description\":\"You can start a podcast on any budget but some want all the latest and greatest gear. How much did you spend on your first podcast setup and did that investment grow over time or did you jump in headfirst and spend like you weren't planning on needing any more gear? Join Ray, Dave, Daniel, Alex Knight, and Ross Brand to discuss podcast gear and podcasting news of the week. You can subscribe to the episode mailing list to get new Rounds delivered to your inbox automatically. Articles discussed: Podcasting revolutionized by Aussie company RODE – RODECaster Pro mixer does it all Introducing Anchor Sponsorships, the podcast advertising platform for everyone Labels Sue PokerNews over Copyright-Infringing Tracks in Podcasts Sign up, if you'd like to appear on a future Round. Thanks and I can't wait to see you at the Roundtable! Subscribe to Podcasters' Roundtable on YouTube and use the bell icon to set notifications so that you know when we're live!\",\"rating\":null,\"user_data\":{}},\"40163216\":{\"air_date\":\"2018-08-17 13:00:00\",\"podcast\":863881,\"audio_url\":\"http://traffic.libsyn.com/thedigitalslice/Digital_Slice_-_Episode_16.mp3?dest-id=632547\",\"length\":2330,\"review_count\":0,\"guid\":\"b1d3a4b0de82445cbd0368cc9373d84c\",\"image_url\":\"http://static.libsyn.com/p/assets/2/5/1/e/251e8d28b70d5772/PodcastCover2.png\",\"slug\":\"episode-16-discover-how-livestreaming-increases-your-authority-credibility-and-top-of-mind-awareness-with-jennifer-quinn\",\"rating_count\":0,\"list_count\":0,\"creator_summary\":[10915],\"weighted_rating_alltime\":3,\"podcast_id\":863881,\"title\":\"Episode 16 - Discover How Livestreaming Increases Your Authority, Credibility And Top-Of-Mind Awareness With Jennifer Quinn\",\"id\":40163216,\"creator_count\":1,\"description\":\"Is going out of your way to connect with people via a livestreaming broadcast worth it? 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Whichever way you choose, when done right, there is no doubt that you can take advantage of live streaming to grow your business.  In this Episode: How Ross loves featuring live streamers, learning from them and getting to know live stream personalities The 3 paths by which live streaming can be used to get direct earnings or foster relationships with customers How simple selling can be done via live streams How to build relationships or build your personal brand using live streaming  How to repurpose live stream content to your blogs, YouTube channel, Twitter, or LinkedIn, through the portfolio method How to deal with challenges like having no or few audience members or not knowing what to talk about in your live stream The importance of developing a live streaming skill set today for its huge future potential How to deal with the fear of live streaming especially for first-timers The basic tools to get started with live streaming using what you already have Ross’ red carpet experience at Mario Armstrong’s Never Settle Show \",\"rating\":null,\"user_data\":{}},\"41368629\":{\"air_date\":\"2019-06-29 02:34:03\",\"podcast\":222346,\"audio_url\":\"http://traffic.libsyn.com/livestreamuniverse/SMDay_Virtual_Update_06.28.2019.mp3\",\"length\":95,\"review_count\":0,\"guid\":\"https://livestreamuniverse.com/?p=11059\",\"image_url\":\"http://livestreamuniverse.com/wp-content/uploads/powerpress/9.png\",\"slug\":\"social-media-day-2019-virtual-summit-preview-update-ep132\",\"rating_count\":0,\"list_count\":0,\"creator_summary\":[10915],\"weighted_rating_alltime\":3,\"podcast_id\":222346,\"title\":\"Social Media Day 2019 Virtual Summit Preview (Update Ep132)\",\"id\":41368629,\"creator_count\":1,\"description\":\"The Social Media Day Virtual Summit kicks off at 1pm ET on Saturday, June 29th on Facebook Live.\",\"rating\":null,\"user_data\":{}},\"41620151\":{\"air_date\":\"2019-07-05 02:22:23\",\"podcast\":222346,\"audio_url\":\"http://traffic.libsyn.com/livestreamuniverse/social_power_summit_update.mp3\",\"length\":110,\"review_count\":0,\"guid\":\"https://livestreamuniverse.com/?p=11155\",\"image_url\":\"http://livestreamuniverse.com/wp-content/uploads/powerpress/9.png\",\"slug\":\"social-power-summit-a-virtual-social-media-conference-update-ep133\",\"rating_count\":0,\"list_count\":0,\"creator_summary\":[10915],\"weighted_rating_alltime\":3,\"podcast_id\":222346,\"title\":\"Social Power Summit: A Virtual Social Media Conference (Update Ep133)\",\"id\":41620151,\"creator_count\":1,\"description\":\"The Social Power Summit kicks off Monday, July 8. 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Our guest is Morgan Schwanke, head of business development at Restream.io. Morgan shares the advantages of using Restream to send your livestreams to multiple social platforms. He also discusses Restream's integration with LinkedIn Live, some of the lesser known features of Restream.io and upcoming developments to track in the live streaming industry.GET RESTREAM: https://restream.io/?ref=BYYxRESTREAMRestream is a leader in multistreaming video live across all streaming platforms, handling millions of broadcasts every year for all content creators/streamers/influencers around the world.With Restream, you can live stream to 30+ channels for free. You can go live from your webcam or a mobile device or using live video production software/app such as OBS, Wirecast and StreamYard. Restream is able to aggregate the comments from multiple destinations into one central location, making it easy to follow viewer comments without needing separate screens for each destination. You can also schedule pre-recorded content to stream and gain insights about your audience and broadcasts' performances through Restream's analytics.▶️ Restream Website: https://restream.io/?ref=BYYx▶️ Restream on Twitter: http://Twitter.com/Restreamio▶️ Restream on Instagram: http://Instagram.com/RestreamioROSS BRANDRoss Brand is a professional live streaming broadcaster having served in many capacities such as Red Carpet host for the Emmy Award winning Never Settle Show, produced by Al Roker Entertainment, brand ambassador for Wirecast, and on-camera host for multiple Facebook Live Video developers and broadcast solutions, including BeLiveTV and LiveU Solo. He was selected one of 5 Live Video Experts to Follow by Switcher Studio. 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On Livestream Deals, Ross Brand of Livestream Universe talks with Shure's Laura Davidson, Lead Retail Market Development Specialist. SHURE:Shure is a leading developer of audio products including the legendary SM7B broadcast microphone & legendary SM58 on-stage microphone, the MVi Audio Interface (Mobile & Computer) and MV88+ mobile video kit.LAURA DAVIDSONLaura Davidson is an experienced marketing manager with a history of working in the MI and advertising industries. She's skilled in professional audio, digital marketing, singing, guitar playing, and songwriting. Laura is a strong marketing professional with a Bachelor of Music focused in Professional Music from Berklee College of Music. Products discussed in this video:Shure SM7B Dynamic Vocal MicrophoneShure MV51 Digital Large-Diaphragm Condenser MicShure SM58 Dynamic Vocal MicrophoneShure Beta 58A Dynamic Vocal MicrophoneShure MV88+ Video Kit w/ Digital Stereo Condenser MicrophoneShure MV88 Digital Stereo Condenser MicrophoneShure VP83F LensHopper™ Camera-Mount Condenser Microphone with Integrated Flash RecordingShure MVi Digital Audio Interface▶️ SHURE Website: http://Shure.com▶️ Ross' Gear Recommendations: http://LivestreamUniverse.com/Resources▶️ Show Website: http://LivestreamDeals.com▶️ SUBSCRIBE: http://YouTube.com/LivestreamUniverse\",\"rating\":null,\"user_data\":{}},\"43223049\":{\"air_date\":\"2019-08-09 20:21:56\",\"podcast\":898685,\"audio_url\":\"https://cdn.simplecast.com/audio/214f49/214f49ac-9a6b-4eaf-92ba-af9906397817/b8decc85-cb6c-4857-925d-496bb50f197c/rossbrandlive_ep3_podcast_movement_preview_tc.mp3?aid=rss_feed\",\"length\":2189,\"review_count\":0,\"guid\":\"e1b18070-8797-492f-ae19-316fe3424a6b\",\"image_url\":null,\"slug\":\"podcast-movement-2019-preview-ep3\",\"rating_count\":0,\"list_count\":0,\"creator_summary\":[],\"weighted_rating_alltime\":3,\"podcast_id\":898685,\"title\":\"Podcast Movement 2019 Preview (Ep3)\",\"id\":43223049,\"creator_count\":0,\"description\":\"#RossBrandLive Ep3 on #LinkedInLive\\nLet's talk about Podcast Movement, coming up August 13-16. 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Recorded live using StreamYard's direct integration with LinkedIn Live shortly after it became available.\\nIN THE VIDEO:\\nRoss Brand livestreams directly to LinkedIn using StreamYard's integration with LinkedIn Live. StreamYard has been added as an official 3rd-party tool for livestreaming to LinkedIn Live. If you have access to LinkedIn Live, add it as a destination in your StreamYard dashboard just as you would for YouTube, Facebook LIve and Periscope and then create your broadcast.\\nI cover many of the features that make StreamYard an excellent choice as a live streaming brower-based application for both beginning and advanced livestreamers, including the high quality of the audio and video, ease of bring on multiple guests, ability to play up to :30 second video clips and screen share, and professional production elements for branding, adding text to your broadcast and organizing those assets for quick setup. I've used StreamYard as part of my workflow for all of my live episodes of Brand On Braodcasting, Livestream Deals and Ross Brand Live in 2019.\\n▶️GO LIVE with STREAMYARD: http://StreamYard.com/Ross\\n▶️Audio versions of all episodes of Ross Brand Live: http://RossBrandLive.com.\\n▶️Subscribe to Channel: http://YouTube.com/LivestreamUniverse.\\nNEW LINKEDIN LIVE SHOW:\\nI will be hosting a new weekly show for StreamYard on LinkedIn Live, starting on Wed, Aug. 21, at 2pm ET. It's called \\\"StreamYard Connect.\\\" Follow me and StreamYard for live shows and updates:\\n▶️ ROSS BRAND on LINKEDIN: https://LinkedIn.com/in/rossbrand\\n▶️ STREAMYARD on LINKEDIN: https://LinkedIn.com/company/StreamYard\\n\\n▶️Resources for Livestreaming & Podcasting: http://LivestreamUniverse.com\\nDISCLAIMER: This description may contain affiliate links, which means if you click on one of the product links, we may receive a small commission at no extra cost to you. 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