Sally Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, chief executive officer of How to Fascinate (Fascinate, Inc), and a former advertising executive.
You have likely been the victim of the Doorway Effect. It’s when you walk into a room and forget why you walked in there. We start this episode with an explanation of what this is and why it happens. https://www.scientificamerican.com/article/why-walking-through-doorway-makes-you-forget/Wouldn’t it be great if people regarded you as particularly fascinating? Well it turns out there are specific ways to do that according to Sally Hogshead, speaker and author of the book Fascinate: The 7 Triggers to Persuasion and Captivation (http://amzn.to/2BBZT4I) . Sally reveals what you can do so that others find you interesting and how to use your personal fascination to great benefit. I’m sure you’ve noticed that whenever you cry, you get a runny nose. Why? Listen and find out. http://www.popsci.com/article/science/why-does-crying-make-my-nose-runSooner or later – and probably sooner, you will need to clean something. And no one knows better how to keep your life clean and sparkly bright than Jolie Kerr. Jolie is an advice columnist and host of the podcast, “Ask a Clean Person.” She is also author of the book, My Boyfriend Barfed in My Handbag (http://amzn.to/2Df2BPL). NO ONE loves to clean like Jolie and you will love her cleaning hacks that I know you will use within hours if not minutes after hearing them. Learn more about your ad choices. Visit megaphone.fm/adchoices
How can you "fall in love" with your work? Sally Hogshead knows how, and she's spoken with neuroradiologists about the way the brain works when someone is "in the flow" and in a state of fascination. And to them, it looks the same as when someone is falling in love. That's the kind of work you should be pursuing, and Sally discusses that and more in this episode!Over the course of her ad career, Sally Hogshead has won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career. She is the creator of the Fascination Advantage assessment: the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder™ test, this assessment is not about how you see the world–it's how the world sees you.Listener TribeWe have our own private social network for listeners of the Unmistakable Creative podcast. You can meet other listeners, discuss episodes, and even have the opportunity to have your favorite episode re-aired on a Friday! Just visit https://unmistakablecreative.com/tribe to sign up.UNMISTAKABLE CREATIVE PRIMEWe are launching Unmistakable Creative Prime, exclusive access to all our new monthly courses, group coaching calls, live chats with former guests as well as access to a keyword search engine of our entire podcast catalogue and much, much more. To find out more, visit https://UnmistakableCreative.com/Prime
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DOMINATE YOUR COMPETITION. Most of us don’t have unlimited budgets to market ourselves. So how can we compete with people who do? The answer is simple: we have to fascinate. Utilize whatever you have that is unique to capture people’s attention. Stop trying to offer what your competition is offering- instead, do something they can’t. For this Five Minute Friday, I revisited a conversation I had with Sally Hogshead she shared how to fascinate by utilizing the first nine seconds of your audience’s attention. Sally is a New York Times bestselling author, Hall of Fame speaker, “fascination scientist,” and mom of 8 kids. In two weeks, Sally was able to fill up her calendar with speaking engagements by changing one thing in her approach. Learn how to market yourself no matter what your budget in Episode 894.
In This Episode You Will Learn:
The two choices every brand has (02:00)
The four types of competitors (03:00)
About the average attention span and how to utilize that (04:00)
If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/894 and follow at instagram.com/lewishowes
Sally Hogshead (IG: @sallyhogshead) is a New York Times bestselling author who believes the greatest value you can add is to become more of yourself. She rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Sally frequently appears in national media including NBC's Today Show and the New York Times. Today we’re discussing her internationally-acclaimed book, Fascinate. The science of fascination is based on Sally’s decade of research with 250,000 initial participants. In this episode, we discuss: The lesson Sally’s Dad taught her growing up What makes you fascinating? Become more of who you are Differentiation is key Reconnect with your own life Why Sally is feeling a little bit discouraged The 100 day project she has planned Two miraculous things that happened during Sally's spiritual journey Great teams are built with diversity Sally’s round table family tradition What is the Fascination Advantage? Three ways to deal with work you don’t enjoy Finding balance in the workplace How Sally started measuring qualities Jesse & Marni’s Fascination Advantage results Build each other up to be our best How do other people see you? Take the Fascination Advantage Assessment Unlearn boring Show sponsors: Thrive Market <== As a new customer you get a free 30-day membership, 25% off your order, and free shipping (US only) Four Sigmatic <== 15% off all Four Sigmatic products - Your discount will automatically be applied at checkout Organifi <== 20% off all Organifi products Related links: Sally Hogshead - Fascinate (book) Sally Hogshead's website Follow Sally Hogshead on Facebook, Instagram, and Twitter Sally Hogshead (books) Take the Fascination Advantage assessment ==> use code "ultimatehealth" Related episodes: 265: Neil Pasricha – How To Be Happy • Untouchable Days • Find Your Authentic Self 263: Jonathan Fields – Uncovering The Work That Sparks You 261: Debbie Millman – Manifesting Your Goals • Courage Before Confidence • Everything Worthwhile Takes Time 196: Sarah Wilson – I Quit Sugar • Living As A Nomad • A New Way To Look At Balance 025: Meghan Telpner – Be Awesome! | There’s No Perfect Diet | Embracing Your Fears Note: Some of the links above are affiliate links. Making a purchase through these links won't cost you anything but we will receive a small commission. This is an easy, free way of supporting the podcast. Thank you! How can you support our podcast? 1. Apple users, please subscribe and review our show on Apple Podcasts, we make sure to read them all. Android users, be sure to subscribe to our show on Google Podcasts. Subscribers never miss any of the action ;) 2. Tell a friend about The Ultimate Health Podcast. They will surely thank you later. You can use the envelope button below to email a friend or tell them about TUHP in person. 3. Join TUHP Facebook community (FREE). This is where we all stay in touch and ask questions in between episodes. Join our community. 4. Follow our adventures on our favourite social media platform, Instagram. 5. Download The Ultimate Health Podcast app (FREE). This way you'll have our whole library of episodes right at your fingertips. Download our iOS/Apple app or our Android app. 6. Share using the buttons below. Thank you!