Sarah E. Needleman is a reporter who writes about interactive entertainment and social media for The Wall Street Journal. Her coverage centers on Activision Blizzard, Electronic Arts and other big videogame publishers, as well as social-media companies such as Twitter, Reddit and Pinterest.Needleman joined the Wall Street Journal in 2001 and was covering small business and careers. She also wrote the monthly column "Accidental Entrepreneur." Before that, she was a feature writer and paginator for the Home News & Tribune and the Princeton Packet.Needleman received her B.A. in Journalism from Rutgers University.