Scott Yewell was a product manager, CTO. It was a great fit, and in 2015 he bought the agency and rebranded it to Purpose Built Software. He also co-host the show Bootstrapped with Kids Podcast: Entrepreneurship | Startups | Online Business.
Brecht and Scott are back and slipping into your earbuds, at least for today.
After almost a year and a half after much prodding and some haranguing we published another show. This one's a long one we had a lot to catch up on so if you don't like long podcasts just EABOD (a whole bag) or whatever because we didn't record this one for you.
With nothing to lose, nothing to gain and no agenda we catch up on the last year and half including:
Each of our reasons for stopping the show
Fun, fun funnels that work and some that didn't
How to think through and survive your worst case business scenario
Folks, we're not sure where its going. We hope you enjoy it. If you do, you can let us know in the comments below or more importantly by giving us a 5 star review in iTunes.
Brecht left off last episode talking about hiring copywriters. How did they do? What challenges were faced with this hire? And most importantly, what was the outcome?
Scott is looking to get a VA. It'll open up time for him to focus on more important tasks and streamline the daily workflow.
How do you know when to walk away from something? It's hard to part with things you've put time and effort into. But when results aren't what you need and it's beginning to hamper everything else - maybe it's time to cut the cord?
Aluminyze - Print photos on aluminum to add depth
The Power of Now - Eckhart Tol
Psycho Cynernetics - Maxwell Maltz
You Need a Budget! - Get your budgeting done the right way
Podcasts we listen to:
The Art of Paid Traffic
Digital Marketer Podcast
The Active Marketer
The Startup Chat
Brecht and Scott talk about things helping and hurting their business. What goals need to be met for 2016, and what they would like to meet for 2016.
Scott is actually thinking about decreasing revenue by 10%, what crazy reason could he have for making less money?!?
Brecht is in the midst of hiring a copywriter, and it's been the hardest decision he's ever had to make about an employee.
Listen in on why going beyond goals and looking deeper is important, why hiring a copywriter is seriously a tough thing to do - especially when you've always written your own content, and how to deal with unresponsive people on your list!
There's a holiday treat at the end of this week's episode.
Drip Email Mastery - Rob Walling & Patrick McKenzie
PersistIQ - Cold Email Automation
Brecht sits down with Rob Walling, an online entrepreneur who you may have heard of. He's a co-host of the podcast Startups For the Rest of Us, former owner of HitTail, organizer of MicroConf, and creator of Drip (email marketing software), among other things.
They chat about what it's like to be in the realm of buying and selling online businesses. Hear what you need to know and how to research info for buying an online business, and also the data you should have at the ready when you're at the point where you'd like to sell your online business so you can get the highest valuation.
Listen in as they talk about what will work better for your entrepreneurial aspirations, buying or building a product? How do you reach out if you want to buy? Where can you find listings of businesses for sale?
How to you protect yourself if you do buy. What bases do you need to cover?
Rob talks about small wins to help gauge the overall picture of success and the ultimate goal when just starting out after acquiring.
And is it hard to part with the business after it's no longer yours? Putting a lot of work into something isn't always easy to walk away from, even if you were paid for it...
Startups For the Rest of Us
Drip - Lightweight Marketing Automation That Doesn’t Suck
MicroConf - The Conference for Self Funded Startups
ZenFounder Podcast - Onboarding Your Spouse
Scott would rather not deal with the corporate bureaucracy from one of his clients, which pays nice - so he's getting rid of them. Sometimes the money just isn't worth the headache.
He's coming along with Sysdoc, but are some of the deadlines being met? And he has been asking clients about a product that they seem to all want, but are they truly qualified customers if he builds it?
Brecht is working on his list and how to stay in the inbox, get clicks, and keep people engaged. There are some tricks you can do to make sure you don't keep emailing people who never open or click links in your emails.
Would you want to hear Brecht & Scott talk more? Of course you would! So check out the form on this week's episode at http://www.bootstrappedwithkids.com/116/ about a spin-off podcast which will talk about some categories that you the listener will choose.
Little Bits - Sweet stuff your kids can build