Selina Tobaccowala is an entrepreneur and software, product executive. She co-founded Evite and led teams at Ticketmaster and SurveyMonkey. She currently works at Gixo, a company she co-founded and serves on the board of Redfin.
At the height of the first dot-com boom, Selina Tobaccowala and college friend Al Lieb were determined to start a tech company. After a few false starts, they landed on the idea for Evite—an on-line invitation business that within its first year, attracted a million followers and $37 million in investment. When the tech bubble burst, Selina and Al were forced to lay off dozens of employees before selling Evite in 2001. But the company has survived to this day, and Selina remains a role model for women in tech. PLUS in our postscript "How You Built That," Jamia Ramsey describes how her frustration with pink ballerina tights led her to create Blendz, apparel for dancers that matches darker skin tones.
Selina Tobaccowala (@selinato) of Gixo and Holly Shelton (@hlshelton) of MoveWith join Erik for a discussion of the state of consumer fitness apps. The Gixo and MoveWith apps bring fitness to you. Selina and Holly break down the successes of a few other companies in the space and talk about what the business models look like for both online and offline fitness. Erik asks why it’s been so difficult to build a business in this space and they discuss the difficulty of behavior change and how to make fitness something you want to come back to again and again. Selina and Holly also talk about how VR/AR might affect fitness and why competition feels so good — even for non-competitive people. Check us out on the web at
In the early days of your startup, it feels like everything's on fire all the time. Real talk: if you try to put out every fire, every day, you’ll only burn yourself out. The best entrepreneurs know how to let some fires burn. Selina Tobaccowala, veteran leader of Evite, SurveyMonkey and the fitness startup Gixo, shares her insights on how to choose which problems not to solve, and how to conserve your energy for the biggest blazes.Read a transcript of this interview at: to the Masters of Scale weekly newsletter at
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Creator Details

San Francisco, CA, USA
Episode Count
Podcast Count
Total Airtime
2 hours, 12 minutes
Podchaser Creator ID logo 371271