Steve Rubel is a public relations executive and professional blogger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. The focus of his blog is the effect of blogging on the public relations industry. Rubel moved to the Edelman public relations firm in February 2006, to help it use blogs more effectively. The firm later came under criticism when one of its clients, Wal-Mart, helped pay for a couple to blog their cross-country RV trip on which they parked at local Wal-Marts. The blog, "Wal-Marting Across America", was quite favorable towards Wal-Mart, but the extent of the financial support was not fully disclosed (any RV can park overnight for free at Wal-Mart, but the company also paid for renting the couple's RV, along with gas and other fees). As the firm's blogging expert, Rubel was a focus of some of the criticism, but he said he was not personally involved in the project. On March 7, 2008 Rubel was interviewed on the WBGO program Conversations with Allan Wolper. He explained how blogs are now a part of the political game.
Rebecca Lieb is a strategic advisor, research analyst, speaker, author and columnist. During this podcast we discuss the state of content marketing, her latest research on digital advertising, the influence of platforms and more.
Digital media veteran Rafat Ali, CEO of travel site Skift, joins the podcast to discuss why the future of media maybe vertical vs horizontal, why now is a good opportunity to start a media company, the prospects for brands as publishers and more.
The history of digital media can't be written without mentioning the name John Battelle. He was involved in the early days at Wired, The Industry Standard, the Web 2.0 Summit and more. His newest venture is NewCo, which recently launched on Medium. During our conversation we cover media business models, digital advertising and the overall state of the tech industry.
Arun Sudhaman is president and editor-in-chief at the Holmes Report, which tracks global PR industry trends and issues. During this program we cover the state of the PR industry and its role in content, how the Holmes Report is growing a vertical media company and what skills the PR professional of the future will need in a platform era.
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1 day, 10 hours
Podchaser Creator ID logo 702030